COMPETITIVE LANDSCAPE
A?Le?Coq AS leads amid growing competition
A?Le?Coq AS remains the largest player in sports drinks in Estonia by off-trade volume. The company produces Arctic Sport, positioned in the economy segment and also available in larger 1.
Apricot OÜ drives growth with Fat Burner
Apricot OÜ is the fastest-growing company in sports drinks in Estonia, supported by its Fat Burner brand. Alongside Apricot OÜ, several other small producers and private-label lines - including those tied to major retailers such as Lidl Eesti OÜ - are gradually reshaping the competitive landscape, offering lower-cost or value-added alternatives that appeal to price-conscious or health-conscious consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Estonia?
- To what extent are health considerations impacting consumption of Sports Drinks in Estonia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Estonia?
- Which are the leading brands in Sports Drinks in Estonia?
- What potential exists for multinational or domestic soft drinks companies to expand in Estonia?
- How are products distributed in Sports Drinks in Estonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in Estonia - Category analysis
KEY DATA FINDINGS
Wellness trends impact demand
Sports drinks maintains growth but faces competition from adjacent categories
Reduced sugar variants lead growth
Steady, yet slower growth amid competition from competing categories
Functional enhancements will remain central to sports drinks innovation
Sugary drinks tax likely to influence consumption
A?Le?Coq AS leads amid growing competition
Apricot OÜ drives growth with Fat Burner
Large grocery chains lead sales
Discounters is most dynamic channel
Soft Drinks in Estonia - Industry Overview
Soft drink sales are impacted by weather, price rises, and changing consumer preferences
KEY DATA FINDINGS
Off-trade volumes decline amid cool summer and cautious consumer spending
Shift towards added-value and low-sugar beverages
Private label growth constrained by strong brand loyalty in key categories
Flat outlook as price sensitivity and category saturation limit growth
Value-added drinks will continue to gain ground among younger consumers
Weather conditions will continue to impact sales
Coca-Cola lead sales, thanks to strong positions in carbonates and energy drinks
Supermarkets and hypermarkets lead sales
Lidl drives growth of discounters
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
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