COMPETITIVE LANDSCAPE
Ibrahim & Fils Ifri faces little competition in sports drinks
Ibrahim & Fils Ifri continued to dominate sales of sports drinks in Algeria in 2025. Ibrahim & Fils Ifri’s dominance is through its flagship brand Azro, with the company has not really facing any significant competition from other formal soft drinks players.
Competition remains limited due to a lack of sales opportunities
The competitive landscape within sports drinks in Algeria is still highly consolidated with only a handful of players operating in this market. Due to the small size of the category, most soft drinks players have not shown any real interest in investing in sports drinks.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Algeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Algeria?
- To what extent are health considerations impacting consumption of Sports Drinks in Algeria?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Algeria?
- Which are the leading brands in Sports Drinks in Algeria?
- What potential exists for multinational or domestic soft drinks companies to expand in Algeria?
- How are products distributed in Sports Drinks in Algeria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in Algeria - Category analysis
KEY DATA FINDINGS
Sports drinks sees moderate growth in 2025 but from a low base
Growing levels of fitness and exercise drives sports drinks consumption
A lack of options ensures that regular sports drinks dominate sales
Increase in sports activities predicted to support category growth
Advanced processing technologies should support product innovation
Growing focus on health and wellbeing in sports drinks
Ibrahim & Fils Ifri faces little competition in sports drinks
Competition remains limited due to a lack of sales opportunities
Despite losing some ground, small local grocers continue to lead in sports drinks
Hypermarkets deliver dynamic growth thanks to a modern and trendy image
Soft Drinks in Algeria - Industry Overview
Soft drinks sales see steady growth in 2025
KEY DATA FINDINGS
A youthful population and hot weather fuels demand for soft drinks in Algeria
Modest economic recovery limits growth
Rising health concerns inform purchasing decisions
Algeria’s expanding urban population points towards growth in sales of soft drinks
State laws should ensure domestic players remain dominant
Uptick in tourism creating renewed demand for foodservice
Local player Ibrahim & Fils Ifri remains on top with strong product portfolio
Taiba wins share thanks to the availability and affordability of its soft drinks
Consumers slowly shifting to more modern distribution channels
On-trade sales see healthy growth in 2025 thanks in part to an influx of tourists
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
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This report originates from Passport, our Sports Drinks research and analysis database.
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