PROSPECTS AND OPPORTUNITIES
Increasingly healthy lifestyles to support growth
Growth of sports drinks over the forecast period will be driven by a rising number of health-conscious consumers exercising more frequently. Moreover, the category is growing from a low base, therefore there is significant room for future growth.
Sales driven by the opening of more gyms
The expanding network of gyms across the country will lead to increased demand for sports drinks over the forecast period. In addition, more organised sports events, such as marathons, will also support volume sales going forward.
Sports drinks will remain niche with little innovation
Sports drinks is expected to remain a niche category in Algeria over the forecast period. The main consumers of these products will continue to be those that are committed to fitness and higher-income Algerians who can afford them as they are considered expensive.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Algeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Algeria?
- To what extent are health considerations impacting consumption of Sports Drinks in Algeria?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Algeria?
- Which are the leading brands in Sports Drinks in Algeria?
- What potential exists for multinational or domestic soft drinks companies to expand in Algeria?
- How are products distributed in Sports Drinks in Algeria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in Algeria - Category analysis
KEY DATA FINDINGS
Demand hampered by the economic downturn in 2024
Sports drinks remains a niche area due to competition from other sports nutrition products
Ibrahim & Fils Ifri continues to dominate sports drinks
Increasingly healthy lifestyles to support growth
Sales driven by the opening of more gyms
Sports drinks will remain niche with little innovation
Soft Drinks in Algeria - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
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This report originates from Passport, our Sports Drinks research and analysis database.
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