COMPETITIVE LANDSCAPE
Powerade dominates but faces new competitors
In 2025, Coca-Cola Entreprises retained its leadership of sports drinks in France, primarily due to the dominant presence of its Powerade brand. This places it ahead of key competitors such as Gatorade from PepsiCo and Prime, distributed by Solinest SAS.
Prime's entry looks to disrupt sports drinks in the local market
The competitive landscape of sports drinks in France intensified significantly with the entry of Prime in 2025. Distributed locally by Solinest SAS on behalf of Congo Brands LLC, Prime was originally conceived by two prominent YouTube content creators, leveraging their substantial online following to establish a strong market presence.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in France?
- To what extent are health considerations impacting consumption of Sports Drinks in France?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in France?
- Which are the leading brands in Sports Drinks in France?
- What potential exists for multinational or domestic soft drinks companies to expand in France?
- How are products distributed in Sports Drinks in France?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in France - Category analysis
KEY DATA FINDINGS
Post-Olympic sporting activity, new competition and future innovations
The rise of reduced sugar as sports drinks records further robust growth
Sports drinks continues to surge post-Paris 2024
Despite some threats, ongoing potential due to sporting events and participation
Personalisation, sustainability, and natural ingredients to drive category’s evolution
Navigating health trends and growth opportunities
Powerade dominates but faces new competitors
Prime's entry looks to disrupt sports drinks in the local market
Distribution channels in France: Powerade's impact on sports drink retail
Distribution of sports drinks continues to evolve
Soft Drinks in France - Industry Overview
Growth amidst economic caution, health concerns, and innovation
KEY DATA FINDINGS
Weather-driven growth amidst economic caution and shifting trends
Sugar concerns and "soda tax" impact
Illegal practices and increased regulatory scrutiny
Health and wellness drives new soft drink innovations in France
Soft drinks in France must navigate climate, taxes, and health trends
Economic headwinds versus event-driven recovery
Sustainability challenges and the rise of non-alcoholic options
Neptune strengthens lead in soft drinks with Cristaline's success; Coca-Cola navigates sugar concerns and supply disruptions
Red Bull's dynamic performance and strategic success in energy drinks
Hypermarkets leads distribution amidst fierce price competition
Dynamic channel performance sees forecourts surge and e-commerce evolve
Foodservice vs retail split
Fountain sales in France
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!