PROSPECTS AND OPPORTUNITIES
Sports drinks market is poised for recovery, driven by health and wellness trends
The sports drinks market is set to see improved performance during the five years to 2029, with volume growth expected to accelerate as the forecast period progresses. This will be fuelled by the increasing focus on health and wellness, with more consumers embracing exercise as part of their lifestyles.
Greater focus on functionality and added benefits
Moving forward, there will be opportunities for manufacturers to go beyond basic hydration and develop sports drinks that not only replenish lost fluids and electrolytes but also offer additional functional benefits, for example, by incorporating vitamins, minerals, and other nutrients. While hydration has long been the primary claim for sports drink brands, this may no longer be enough to sustain growth, especially given the market's stagnation in 2024.
Reduced-sugar sports drinks have positive future
Reduced-sugar sports drinks are expected to see continued growth, particularly following the successful launch of Gatorade No Sugar towards the end of the review period. With public campaigns by government agencies and non-profit organisations raising awareness of the health risks associated with excessive sugar consumption, there is likely to be a rising consumer interest in lower-sugar alternatives.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Philippines?
- To what extent are health considerations impacting consumption of Sports Drinks in Philippines?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Philippines?
- Which are the leading brands in Sports Drinks in Philippines?
- What potential exists for multinational or domestic soft drinks companies to expand in Philippines?
- How are products distributed in Sports Drinks in Philippines?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in the Philippines - Category analysis
KEY DATA FINDINGS
PepsiCo names Drink Water Rivera as Gatorade ambassador to promote hydration and wellness
New competitor SIP Plus enters the sports drinks market as Gatorade Zero leads shift towards healthier options
Consumers seek more than just hydration
Sports drinks market is poised for recovery, driven by health and wellness trends
Greater focus on functionality and added benefits
Reduced-sugar sports drinks have positive future
Soft Drinks in the Philippines - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in the Philippines
Trends
DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
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