The jeans market in Romania experienced modest growth in 2025, with total retail sales of RON4.0 billion, representing a 5% increase from the previous year, but just a 1% increase in volume terms. This slow growth was largely influenced by economic pressures and cautious consumer behaviour, with rising raw material costs and ongoing supply chain challenges, particularly the war in Ukraine, being major contributing factors. Despite these challenges, the market is expected to continue growing, dri

The jeans market in Norway witnessed a stable performance in 2025, despite muted value growth due to category maturity and frequent discounting. Retail volume growth was marginal reflecting a more cautious consumer sentiment in 2025. Sustainability efforts are becoming increasingly significant in the jeans market, with brands incorporating eco-friendly denim production and recycled materials. E-commerce is gaining traction, driven by improvements in the online shopping experience, especially in

In 2025, jeans in Nigeria demonstrated better performances in both retail volume and current value terms than in the previous year, with growth driven by stabilising inflation rates and strong demand for casual, comfortable apparel. Growth is expected to continue by both measures to 2030, driven by economic recovery and increasing urbanisation. The category was characterised by polarisation in 2025, with economy jeans and super premium jeans seeing the highest value growth rates. Local brands su

The jeans category in Canada exhibited positive growth in 2025, driven by lower inflation and interest rates, which boosted consumer spending. The market is characterised by a mix of global players and domestic brands, with private label and Gap holding significant shares. Emerging brands like DUER are gaining traction by focusing on comfort, versatility, and sustainability. Offline retail continues to dominate, though e-commerce recorded higher growth. Growth at the premium and super premium en

Jeans in South Africa is characterised by growth driven by economic pressures and changing consumer behaviours, increasing the polarised nature of consumer demands. With a retail value of ZAR11 billion in 2025, the market is expected to continue growing, driven by increased category segments and the demand for sustainable and inclusive products, with a forecast CAGR of 6%. To succeed, brands should prioritise sustainability, inclusivity, and omnichannel retailing, while capitalising on the growi

Jeans in Italy demonstrated resilience in 2025, with modest growth of 2% in current value terms. This was largely driven by women’s jeans, with price polarisation driving demand between the economy and premium/super premium segments. An increase in international tourism also shifted the retail channel mix towards destination shopping and tourist hotspots. The market continues to evolve and brands are expected to focus on sustainability, digitalisation, and customer engagement moving forward to d

The jeans market in Saudi Arabia witnessed steady growth in 2025 supported by the country's broader economic diversification efforts under Vision 2030. Jeans remain an essential and versatile wardrobe staple in Saudi Arabia, perfectly complementing the key fashion trends like streetwear and the rising popularity of full denim looks. Market polarisation is a driving force with affluent consumers electing premium and luxury jeans, and value-conscious shoppers seeking discounts. Brands were keen to

Jeans in Hungary continued to grow in retail volume and current value sales in 2025. Growth was stimulated by the demand for affordable, versatile and fashionable jeans, particularly among budget-conscious consumers and immigrant workers. In addition, super premium jeans gained momentum through a demand for stylish and high-quality jeans, aided by improving economic indicators. The rise of e-commerce is posing some competition to offline specialist retailers, but the personalised shopping experi

The jeans market in Spain experienced limited growth in 2025, driven by heightened consumer budget consciousness and a shift towards affordable options. At the same time, the employed female population in Spain grew by 3% in 2025, influencing consumer spending. The market was characterised by a trend towards affordability, with economy jeans being the largest category. Sustainability is also driving innovation, particularly in super premium jeans. The competitive landscape is moderately fragment

The jeans market in Turkey experienced significant growth in 2025, driven by rising disposable incomes and a growing middle class, reaching a retail value of TRY35 billion, up 33% on the previous year. This growth is expected to continue, with retail sales forecast to reach TRY85 billion by 2030, registering a forecast period CAGR of 20%. The market is characterised by a strong presence of domestic brands such as LC Waikiki, Mavi or Koton, alongside global fast fashion players. Sustainability an

In 2025, the retail volume of jeans reached 8.3 million units, representing a 1% increase, while current value growth of 3% to reach EUR451 million was seen in the same year. The market was being shaped by consumers’ dual goals of affordability and sustainability, with many willing to invest in quality and durable products. The market is expected to continue growing, driven by sustainability and quality, with a forecast period current value CAGR of 2% to reach EUR506 million by 2030.

Jeans in the Netherlands continued to grow in 2025, despite price-sensitivity shifting demand towards economy brands. The category reached a retail value of EUR672 million, representing a 6% increase in current value terms. This trend is expected to continue, with jeans set to record a 4% current value CAGR to reach EUR819 million by 2030. The competitive landscape remains relatively fragmented. E-commerce continues to drive growth in distribution, with consumers comparing prices online and seek

The jeans market in Greece experienced a decline of 2% in retail volume in 2025 as it experienced market polarisation towards value-driven mass offerings and premium/designer denim. Greek consumers are displaying increasing eco-consciousness and a preference for locally produced denim. Disposable income in Greece is growing, albeit at a slow pace, which supports demand in the jeans market. Brands that adopt sustainable materials, local manufacturing, and digital innovation are better positioned

The jeans market in Chile was characterised by an ongoing sales recovery driven by economy and standard jeans. Jeans saw retail volume sales of 27 million units in 2025, representing 11% growth from 2024. This growth was driven by consumers prioritising affordability and value. The market is expected to continue growing over the forecast period, albeit at a slower rate. Key players like Levi's are maintaining their lead through quality and innovation, while department stores remains the leading

Jeans in Hong Kong, China was characterised by a decline in retail volume sales in 2025, although there was a shift towards premium products, which slowed the decline in retail value sales. The local market's performance is closely tied to broader, regional and global, economic conditions and consumer behaviour trends. Economy jeans dominated retail volume sales, driven by consumers' preference for affordable and versatile clothing options, while premium jeans led retail value sales. In 2025, su

The Swedish jeans market in 2025 was characterised by a strong discounting culture, which maintained steady volume sales but put pressure on value growth, with a retail volume of 7.9 million units and a retail value of SEK4.0 billion. The market is becoming increasingly fragmented, with top players like Lager 157 and Levi’s maintaining their lead alongside niche brands. Sustainability is playing a crucial role in shaping product development, with brands adopting eco-friendly practices. The marke

Egypt’s jeans market faced challenges in 2025 from high inflation and currency devaluation but recorded strong export growth, supported by strategic partnerships and favourable trade agreements. Retail volume sales declined by 5% to 13.9 million units, while retail value grew by 13% to reach EGP22.1 billion, indicating a polarised market where price-sensitive consumers coexisted with an affluent segment driving demand for premium international labels. The market is expected to grow at a CAGR of

Malaysian jeans sales experienced growth in 2025, driven by sustainability and digitalisation trends. Retail volume sales reached 14.2 million units, with a growth rate of 3%, while retail value sales grew by 7% to MYR2.8 billion. Consumers, particularly younger demographics, increasingly favoured ethical and inclusive fashion, driving demand for eco-friendly design. The competitive landscape remained moderately concentrated, with Levi’s leading, while emerging brands and local players gained tr

The jeans market in Israel showed resilience in 2025, with value growth driven largely by higher unit prices amid ongoing market polarisation. Consumers increasingly split between those seeking affordable, everyday denim and those opting to buy fewer but better-quality items, including sustainably produced or second-hand jeans. Local players such as Fox Wizel Ltd and Castro Model Ltd benefited from strong brand recognition and competitive pricing, helping them retain market share despite supply-

Jeans in Argentina were recording declining sales in retail volume terms in 2025 due to economic uncertainty. However, despite the challenging conditions, the market is expected to grow at a current value CAGR of 16% over the forecast period, driven by affluent consumers seeking premium and sustainable products. The competitive landscape remains fragmented, with top companies holding minimal market share, presenting opportunities for innovation and differentiation. Brands that adapt to trends su

Jeans in Portugal demonstrated resilience in 2025, with growth in both retail volume and value terms. Retail value sales increased by 1% in current terms to reach EUR439 million. Disposable income in Portugal increased, supporting consumer spending. Key players like Salsa Jeans are driving sustainability and innovation, with the launch of a fully biodegradable collection and the use of AI analytics to optimise sizes and reduce unsold items. Sales of jeans are expected to continue growing, driven

The Singapore jeans market is characterised by a shift towards sustainable consumption, driven by the rise of resale platforms and rental models—a trend which has gained traction particularly among younger, price-sensitive, and sustainability-focussed consumers. This trend is supported by a steady growth in consumer expenditure on clothing, reaching SGD5.9 billion in 2025, and a stable economic environment with an inflation rate of 0.9%. Economy jeans remain the largest category, driven by affor

Jeans saw low positive retail current value growth in Denmark in 2025, driven by a strong economy and increased consumer spending. Growth was influenced by trends including sustainability and inclusivity, and market polarisation. With disposable income forecast to rise over the forecast period to 2030, consumer spending on jeans, particularly in the economy and premium segments, is expected to continue growing. Players such as Bestseller and H&M are expected to maintain their leading positions i

Jeans in Vietnam demonstrated value resilience in 2025 despite an economic slowdown that pressured consumer purchasing power. While overall volume contracted, the category was sustained by aggressive promotional events and the introduction of functional product innovations. The category is expected to record steady growth over the forecast period as economic conditions stabilise and consumer confidence improves. Performance will be increasingly shaped by market polarisation, a strategic shift to