COMPETITIVE LANDSCAPE
Influencers and smaller brands gain ground
The jeans market in Spain is moderately fragmented, with the top four companies holding a significant share. In 2025, Zara España SA led the market with a 12% share, followed by Levi Strauss España SA with 11%, Primark Tiendas SLU with 10%, and Pull & Bear España SA with 9%.
Emerging brands challenge established players
The jeans market in Spain is witnessing the rise of emerging companies, with One Dilemma being a notable example. Founded in 2023, One Dilemma has quickly become a highly popular brand among Gen Z and Gen Alpha females, largely due to its strong social media presence and online availability.
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Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in Spain?
- Which are the leading brands in Spain?
- How are products distributed in Spain?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in Spain?
- Where is future growth expected to be most dynamic?
Jeans in Spain - Category analysis
KEY DATA FINDINGS
Trend towards affordability
Consumer caution limits jeans sales growth
Economy jeans drives sales with affordable pricing
Market polarisation shapes jeans sales strategies
Consumers prioritise affordability and sustainability
Economy jeans to remain largest category
Sustainability to drive innovation and growth in super premium jeans
Influencers and smaller brands gain ground
Emerging brands challenge established players
Shein and TikTok Shop drive e-commerce growth
Local brands thrive in brick-and-mortar stores
Emerging trends and brands to watch
Apparel and Footwear in Spain - Industry Overview
Growth potential despite challenges
Shein and other low-price players gain market share
Apparel remains the largest category despite slow growth
Footwear drives dynamic growth with cautious optimism
Shein and dupe trends drive market polarisation
Dress-down looks to continue shaping sales
Sustainability and digital marketing to shape future
Influencers and new players reshape competitive landscape
Emerging players and digital strategies to drive future growth
TikTok Shop launch boosts retail e-commerce
Shein and local outdoor markets see growth
Rise of challengers influences development of distribution landscape
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
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