PROSPECTS AND OPPORTUNITIES
Economy jeans will continue to see strong demand as a result of ongoing economic uncertainty
With rising inflation and interest rates and the energy crisis, among other factors, the Spanish economy is a long way from showing strong economic indicators. However, since the COVID-19 pandemic, Spaniards’ attitude towards spending has shifted, with leisure and indulgence becoming more important.
Sustainable jeans will gain traction, particularly amongst younger Spaniards
Sustainability is a growing concern among consumers, especially younger generations, who tend to be more environmentally conscious. During the forecast period, sustainability is set to be a significant source of innovation in the jeans category, which is known for being one of the most polluting manufacturing processes in the fashion industry.
Body-positive movement is expected to stall, as slimness is still seen as important for positive body image
The rise of the “body positive” movement, which promotes the acceptance of all bodies, regardless of their size and shape, led a number of brands to launch jeans in a wider variety of sizes towards the end of the review period. While Mango and H&M were the main pioneers of this trend, Spanish company Zara also launched a new inclusive jeans collection in collaboration with Good American.
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Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in Spain?
- Which are the leading brands in Spain?
- How are products distributed in Spain?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in Spain?
- Where is future growth expected to be most dynamic?
Jeans in Spain - Category analysis
KEY DATA FINDINGS
Jeans benefits from status as a wardrobe staple, but trading down is visible in 2024
Some polarisation in a challenging economic climate
Zara leads a relatively fragmented competitive landscape in 2024
Economy jeans will continue to see strong demand as a result of ongoing economic uncertainty
Sustainable jeans will gain traction, particularly amongst younger Spaniards
Body-positive movement is expected to stall, as slimness is still seen as important for positive body image
Apparel and Footwear in Spain - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
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