PROSPECTS AND OPPORTUNITIES
Relaxed-fit denim expected to gain prominence as comfort becomes a key driver
Over the forecast period, jeans is anticipated to see a dynamic high single-digit retail value CAGR at constant 2024 prices, with strong increases for all price platforms. Relaxed-fit is projected to become a dominant style in jeans in India, driven by a sustained shift towards comfort-first fashion.
Sustainability to remain niche for consumers, but a strategic imperative for denim brands in India
Sustainability is gaining visibility in jeans in India, although it remains a niche, and more brand-led than consumer-driven. In 2024, several denim manufacturers and brands begun adopting eco-friendly practices, ranging from waterless dyeing and laser finishing, to the use of recycled cotton and organic fibres.
E-commerce and brand partnerships to shape denim distribution in the forecast period
In the coming years, denim brands in India are expected to place a stronger focus on e-commerce and regional retail strategies to meet diverse consumer needs across the country. Major players such as Tata CLiQ have already formed key partnerships, such as its exclusive collaboration with Guess Jeans to introduce the brand to Indian consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in India?
- Which are the leading brands in India?
- How are products distributed in India?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in India?
- Where is future growth expected to be most dynamic?
Jeans in India - Category analysis
KEY DATA FINDINGS
Jeans in India sees double-digit value growth in 2024, amidst shifting consumer preferences
Levis maintains its position as the top-selling jeans brand in India in 2024
Gen Z-focused D2C brands expand their presence in jeans
Relaxed-fit denim expected to gain prominence as comfort becomes a key driver
Sustainability to remain niche for consumers, but a strategic imperative for denim brands in India
E-commerce and brand partnerships to shape denim distribution in the forecast period
Apparel and Footwear in India - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
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