COMPETITIVE LANDSCAPE
Trent and Levi Strauss maintain their lead through innovation
The competitive landscape in jeans in India is fragmented, with a mix of established players and emerging challengers, and no individual player accounting for more than a 6% share of value sales. In 2025, the top players, including Trent Ltd and Levi Strauss (India) Pvt Ltd, maintained their lead due to their strong brand heritage, extensive retail networks, and investments in technology, such as AI-driven inventory management.
D2C challengers and incumbents drive innovation and growth
The competitive landscape witnessed dynamic competition between established incumbents, and emerging D2C challengers like Freakins and Snitch. Established players like Levi's and Trent maintained their shares through strong brand equity and extensive retail networks.
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Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in India?
- Which are the leading brands in India?
- How are products distributed in India?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in India?
- Where is future growth expected to be most dynamic?
Jeans in India - Category analysis
KEY DATA FINDINGS
Sales of jeans surge, fuelled by economic boom and AI innovation
Predictive AI transforms inventory management and helps boost sales
The largest category, standard jeans, drives growth
Rising incomes and demand for fashionable denim will ensure continued solid growth
More brands expected to adopt AI and sustainable practices to drive growth
D2C brands and influencer collaborations set to reshape consumer engagement
Trent and Levi Strauss maintain their lead through innovation
D2C challengers and incumbents drive innovation and growth
Offline retail dominates jeans through experiential shopping
Retail e-commerce plays an increasingly significant role in jeans
D2C brands and influencer collaborations reshape consumer engagement
Sustainable innovations gain traction in jeans, such as Indigotex’s indigo-dyed wool denim
Apparel and Footwear in India - Industry Overview
Apparel and footwear sees growth, with polarisation and the rise of digital channels evident
Polarisation drives dual strategies in apparel and footwear
Tariffs and supply chain disruptions challenge retailers
Apparel maintains the highest sales, but sportswear sees the fastest growth
Rising incomes, digital transformation, and localisation set to contribute to growth
Growth in sportswear to be supported by the health and comfort trends and local production
Fast fashion, premiumisation, and sustainability expected to shape the future
Incumbents maintain their leading positions while D2C brands reshape the dynamics
Innovative product launches and strategic partnerships
New entrants and strategic partnerships expected to impact the competitive landscape
Offline retail remains dominant despite e-commerce growth
Retail e-commerce drives growth, with this trend set to continue
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
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