PROSPECTS AND OPPORTUNITIES
Strong demand for jeans is set to continue as Levi's forges ahead with new flagship stores
Demand for jeans in Malaysia is expected to remain strong throughout the forecast period across all price segments. Levi’s will continue to drive market expansion with aggressive expansion plans, including the opening of its largest flagship store in Southeast Asia.
Economy and standard jeans to see stronger demand as brands focus on pricing strategies
In response to ongoing consumer price sensitivity, economy and standard jeans are expected to see growing demand over the forecast period, particularly from fast-fashion brands such as H&M, Padini, Mango, Zara, Brands Outlet, and Max Fashion. These brands target the low to middle-income consumer segments, focusing on providing affordable denim options.
Jean manufacturers will focus on sustainability to meet demands of environmentally- conscious consumers
During the forecast period, jeans manufacturers are expected to place a strong emphasis on sourcing more sustainable denim, driven by growing consumer demand for environmentally conscious products. Uniqlo, for example, has pioneered the Blue Cycle programme, an eco-friendly manufacturing process that reduces amount of water used in the finishing process by up to 99%.
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Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in Malaysia?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in Malaysia?
- Where is future growth expected to be most dynamic?
Jeans in Malaysia - Category analysis
KEY DATA FINDINGS
Steady growth in 2024, driven by strengthening athleisure trend
Jeans manufacturers flex their sustainability credentials
Levi’s consolidates its position through upscale shopping experiences and collaborations
Strong demand for jeans is set to continue as Levi's forges ahead with new flagship stores
Economy and standard jeans to see stronger demand as brands focus on pricing strategies
Jean manufacturers will focus on sustainability to meet demands of environmentally- conscious consumers
Apparel and Footwear in Malaysia - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
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