PROSPECTS AND OPPORTUNITIES
Jeans market set for continued growth with Gen Z driving demand
The jeans market in Indonesia is forecasted to show improved performance throughout the forecast period, with healthy growth in retail value terms (constant 2024 prices). Thanks to its versatility, denim remains a key wardrobe staple, maintaining its popularity despite emerging fashion trends like the "quiet luxury" or "old-money" styles.
Local brands, with their reputation for craftmanship, will eye international stage
The denim market in Indonesia is increasingly being shaped by sustainability and craftsmanship, with more brands embracing eco-friendly practices and focusing on high-quality, artisanal production. Prominent local player Sejauh Mata Memandang stands out as a leader in this regard, incorporating natural dyes and recycled materials into its denim collections.
Levi’s and McLaren Racing launch first collaborative collection
Levi’s and McLaren Racing unveiled their first collaborative collection at the 2024 British Grand Prix, combining the heritage and cutting-edge innovation of both brands. The collection features a range of items such as a Racing Jacket, Trucker, 501 Jeans, and Racing Gloves, reflecting a fusion of fashion with motorsport.
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Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in Indonesia?
- Which are the leading brands in Indonesia?
- How are products distributed in Indonesia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in Indonesia?
- Where is future growth expected to be most dynamic?
Jeans in Indonesia - Category analysis
KEY DATA FINDINGS
Modest growth expected in 2024
Investment in planet-friendly denim by local and international brands
Uniqlo leads Indonesia's jeans market while Loro Piana sets new standards for luxury denim
Jeans market set for continued growth with Gen Z driving demand
Local brands, with their reputation for craftmanship, will eye international stage
Levi’s and McLaren Racing launch first collaborative collection
Apparel and Footwear in Indonesia - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
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