COMPETITIVE LANDSCAPE
Niche players challenge established brands with affordable options
The competitive landscape of jeans in the UK is fragmented, with a mix of global players and domestic brands competing for share. In 2025, the top five companies, Next, Levi Strauss & Co, Marks & Spencer, H&M Hennes & Mauritz (UK) Ltd, and Boohoo.
Brands look to offer affordable but stylish jeans for wider reach
In 2025, Marks & Spencer continued to gain share in economy jeans. Its Spring/Summer 2025 lineup cemented its appeal with statement denim, high-quality wide-legged jeans and flares (many priced under GBP30), all contributing to buyer excitement and social media trending.
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Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in United Kingdom?
- Which are the leading brands in United Kingdom?
- How are products distributed in United Kingdom?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in United Kingdom?
- Where is future growth expected to be most dynamic?
Jeans in the United Kingdom - Category analysis
KEY DATA FINDINGS
Polarised growth, premium appeal, and a sustainable future
Economy jeans drive sales with high-street brands offering affordable denim with inclusive sizing
Higher-end brands appeal with sustainable and stylish options
Sustainability shapes consumer behaviour and product development
The circular economy’s rise can influence future development of jeans in the UK
Navigating post-Brexit trade and leveraging global supply chain opportunities
Further exploration of sustainable and innovative materials as part of new development
Niche players challenge established brands with affordable options
Brands look to offer affordable but stylish jeans for wider reach
Retail offline dominates jeans distribution with focus on in-store fit
E-commerce plays influential role despite offline dominance
Sustainability and Generation Z preferences drive design innovation
Nudie Jeans revolutionises retail with sustainable concept
Apparel and Footwear in the United Kingdom - Industry Overview
Navigating polarised growth amidst economic challenges
Macroeconomic pressure impacts consumer spending habits
Market polarisation drives diverging consumer values
Resale platforms gain popularity among UK consumers
Consumers set to drive sustainable and tech-enhanced shopping experience
Sportswear predicted to record further strong growth
Technological integration and sustainability to shape industry
Asda Stores strengthens lead of fragmented landscape with private label line
Topshop relaunches with new strategy, fuelling growth
Emerging brands focus on niche strategies and community engagement
Retail offline remains crucial despite e-commerce growth
Retail e-commerce drives sales with convenience and competitive pricing
Amazon Haul responds to demand for affordable but fashionable pieces
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
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