PROSPECTS AND OPPORTUNITIES
Harnessing the durability of denim
As consumer spending is likely to remain cautious heading into the forecast period, prioritising the value offered will be imperative. In jeans, an ideal way to harness consumers’ pursuit of value is by prioritising marketing strategies that play into the integral nature of denim’s hard-wearing properties as a textile.
Fragmentation and polarisation inhibit growth prospects
Whilst marketing the durability of jeans will be beneficial, the overall state of the market and consumers trading down cannot be underestimated over the forecast period. Although the category is predicted to record a positive performance, the continued impact of market polarisation in an increasingly fragmented category will continue to impact growth opportunities for brands across price points.
Environmental impact of production to be brought into sharper focus
With forthcoming sustainability regulations, jeans players in the UK face a broader spectrum of consumers who are becoming increasingly aware of the environmental impact of production. This awareness is expected to increase significantly throughout the forecast period, as local retailers must comply with the regulations around Digital Product Passports (DPPs) by 2026, which will highlight the environmental impact of a garment at each stage of the production process.
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Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in United Kingdom?
- Which are the leading brands in United Kingdom?
- How are products distributed in United Kingdom?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in United Kingdom?
- Where is future growth expected to be most dynamic?
Jeans in the United Kingdom - Category analysis
KEY DATA FINDINGS
Market polarisation impacts category’s performance
Next Plc strengthens leadership of jeans
Omnichannel strategies leverage social commerce
Harnessing the durability of denim
Fragmentation and polarisation inhibit growth prospects
Environmental impact of production to be brought into sharper focus
Apparel and Footwear in the United Kingdom - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
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