PROSPECTS AND OPPORTUNITIES
Stable economy will support solid growth in jeans category
The Danish economy is expected to improve in the upcoming years and disposable income levels should also improve. As a casual wear item, jeans are expected to reap the benefits of economic stability.
Sustainable credentials are increasingly important to Danes
Jeans is feeling the impact of more environmentally conscious consumers, and this trend will continue to impact jeans over the forecast period. While cheap jeans have a relatively short lifespan, quality jeans can often last a long time which make them an ideal item for the circular economy.
Private label will find it difficult to penetrate the category
Jeans in Denmark will remain highly brand driven in the upcoming years. Private label will remain small, despite the strong appetite for low-priced jeans and the stronger focus on private label by major retailers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in Denmark?
- Which are the leading brands in Denmark?
- How are products distributed in Denmark?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in Denmark?
- Where is future growth expected to be most dynamic?
Jeans in Denmark - Category analysis
KEY DATA FINDINGS
Consumers return to the jeans department as economy recovers
Strong demand for premium and super-premium jeans
Eco-labelling aligns with the growing sustainability trend
Stable economy will support solid growth in jeans category
Sustainable credentials are increasingly important to Danes
Private label will find it difficult to penetrate the category
Apparel and Footwear in Denmark - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!