PROSPECTS AND OPPORTUNITIES
Jeans will remain popular staple in Thai wardrobes
Thai consumers are likely to continue embracing jeans as a wardrobe staple, with the sales projected to experience strong growth in both volume value terms (at constant 2024 prices) over the forecast period. Jeans are expected to remain popular due to their versatility, being easily adapted to different styles, from casual to more polished looks.
Product innovation will be key to driving sales
New product development will continue to drive growth in the jeans market in Thailand, with both established and local brands tapping into the demand for unique, high-quality denim offerings. In particular, there will be a growing demand for jeans featuring breathable fabrics, innovative designs, and versatile styles that can easily be paired with a variety of outfits.
Sustainability will be key driver of change
Consumers in Thailand are becoming increasingly aware of the environmental impact of their purchasing decisions, and this is expected to drive a shift toward more sustainable offerings when it comes to buying new jeans. In response to this growing demand, brands will look to invest in sustainable production practices, launch environmentally-friendly collections, and promote their eco-credentials.
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Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in Thailand?
- Which are the leading brands in Thailand?
- How are products distributed in Thailand?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in Thailand?
- Where is future growth expected to be most dynamic?
Jeans in Thailand - Category analysis
KEY DATA FINDINGS
Stable demand for jeans, thanks to their versatility
Brands look to enhance customer experience, with store-based retail remaining key focus
Players continue to invest in e-commerce
Jeans will remain popular staple in Thai wardrobes
Product innovation will be key to driving sales
Sustainability will be key driver of change
Apparel and Footwear in Thailand - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
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