PROSPECTS AND OPPORTUNITIES
Jeans expected to lag behind the broader apparel industry
As the economy continues to recover, overall jeans is expected to return to retail volume growth in the US in the short term. However, persistent risks and challenges suggest that overall volume growth may remain fairly flat over the forecast period overall.
The essential role of sustainability in the future of jeans
Leading jeans brands in the US have been actively adopting sustainability practices over the past few years, recognising the environmental impact of traditional denim manufacturing, which consumes significant amounts of water, chemicals, and energy. Although the consumer focus on sustainability has waned in the last two years due to economic pressures and a shift toward essentials, it remains a crucial issue, particularly with the prospect of stricter regulations in both the US and globally.
The growing commitment to inclusivity in jeans
Jeans in the US market is evolving to embrace inclusivity and diversity, reflecting increased racial and ethnic variety, as highlighted by the US Census Bureau in 2022. In addition, the country has the highest rate of overweight or obese individuals amongst key markets, with 75% of the adult population fitting these descriptions in 2023, up from 74% in 2022.
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Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in USA?
- Which are the leading brands in USA?
- How are products distributed in USA?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in USA?
- Where is future growth expected to be most dynamic?
Jeans in the US - Category analysis
KEY DATA FINDINGS
The declining demand for jeans, and changes in the most popular styles
Challenges for legacy brands and opportunities for emerging players
Ongoing challenges for premium and super premium jeans
Jeans expected to lag behind the broader apparel industry
The essential role of sustainability in the future of jeans
The growing commitment to inclusivity in jeans
Apparel and Footwear in the US - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
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