Over the forecast period, consumers of jeans in Germany will continue to prioritise sustainability, particularly due to the fact that the production of jeans is linked to high water usage and other resources. Increasing numbers of brands will likely adopt eco-friendly practices, including the use of organic or recycled fabrics in the composition of jeans, water-saving dyeing techniques, and carbon neutral production as well as ethical labour conditions.
In line with the growth of casualisation in the workplace and athleisure trending in fashion, jeans will increasingly incorporate stretch and comfort features into their composition. Functional fabrics can also be expected to feature more frequently in jeans, while maintaining stylish aesthetics.
As consumers seek unique jeans tailored to their preferences, customisation will become a significant trend in the coming years. Advances in technology, such as AI-driven virtual fitting rooms that can scan the body and enable brands to offer tailored fits and personalised designs, mean that retailers will be able to introduce more in-store or online customisation options that allow consumers to choose their preferred colours, washes, cuts and embellishments.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsThis report originates from Passport, our Jeans research and analysis database.
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