The social media debate between millennials’ preference for skinny jeans and Generation Z’s appreciation of baggy styles has sparked a wave of wardrobe overhauls, as users seek to avoid looking “outdated”. Influencers and viral posts fuel this “jeans war”, creating pressure to adopt more fashionable cuts that align with Generation Z’s relaxed, oversized look.
For approximately four to six months each year, the weather in the United Arab Emirates becomes excessively hot and humid, making it impractical to wear jeans. Even those who primarily drive and avoid walking still face the challenge of navigating car parks, where jeans can feel stifling in the peak summer heat.
Although traditionally seen as a casual wardrobe staple, jeans have taken on a glamorous twist, especially among Generation Z female consumers with the rise of styles such as "pearl denim". These jeans are adorned with pearls, crystals, and other embellishments, elevating denim to a statement piece suitable for both casual and upscale settings.
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Understand the latest market trends and future growth opportunities for the Jeans industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsThis report originates from Passport, our Jeans research and analysis database.
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