PROSPECTS AND OPPORTUNITIES
Baggy jeans versus skinny style: The generational divide
The social media debate between millennials’ preference for skinny jeans and Generation Z’s appreciation of baggy styles has sparked a wave of wardrobe overhauls, as users seek to avoid looking “outdated”. Influencers and viral posts fuel this “jeans war”, creating pressure to adopt more fashionable cuts that align with Generation Z’s relaxed, oversized look.
Hot weather is a headwind for stretch denim
For approximately four to six months each year, the weather in the United Arab Emirates becomes excessively hot and humid, making it impractical to wear jeans. Even those who primarily drive and avoid walking still face the challenge of navigating car parks, where jeans can feel stifling in the peak summer heat.
Local consumers’ appreciation of embellished jeans
Although traditionally seen as a casual wardrobe staple, jeans have taken on a glamorous twist, especially among Generation Z female consumers with the rise of styles such as "pearl denim". These jeans are adorned with pearls, crystals, and other embellishments, elevating denim to a statement piece suitable for both casual and upscale settings.
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Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in United Arab Emirates?
- Which are the leading brands in United Arab Emirates?
- How are products distributed in United Arab Emirates?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in United Arab Emirates?
- Where is future growth expected to be most dynamic?
Jeans in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Youthful population drives growth of jeans
Super premium men’s jeans supported by influx of affluent consumers
Standard segment records highest value growth in women’s jeans
Baggy jeans versus skinny style: The generational divide
Hot weather is a headwind for stretch denim
Local consumers’ appreciation of embellished jeans
Apparel and Footwear in the United Arab Emirates - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
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