COMPETITIVE LANDSCAPE
Leading brands face growing competition in an increasingly polarised market
The jeans market in the United Arab Emirates remains highly competitive, with only a few standout players. In 2025, Landmark Group led with an 11% market share, followed by Apparel Group and Azadea Group, both with shares of 4%.
Emerging trends and opportunities for growth
The appeal of these jeans lies in their ability to seamlessly transition from casual to semi-formal settings, meeting the demands of style-conscious consumers. There is now also a growing demand for sustainable jeans and products that provide greater comfort in the country’s hot climate.
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Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in United Arab Emirates?
- Which are the leading brands in United Arab Emirates?
- How are products distributed in United Arab Emirates?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in United Arab Emirates?
- Where is future growth expected to be most dynamic?
Jeans in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Fast fashion platforms gain traction among young consumers
Standard jeans lead sales, while super premium jeans drive growth
Challengers gain share with competitively priced trendy styles
High-end denim and sustainable products drive future growth
Standard jeans remain largest, super premium drives growth
Sustainability and comfort drive business impact
Leading brands face growing competition in an increasingly polarised market
Emerging trends and opportunities for growth
Retailers investing in omnichannel opportunities to drive growth
Apparel and footwear specialists drive growth in offline retail
Retail e-commerce gains momentum with competitive pricing and convenience
Sustainability and inclusivity drive product innovation
Apparel and Footwear in the United Arab Emirates - Industry Overview
EXECUTIVE SUMMARY
Luxury brands drive growth with premium offerings
Apparel continues to see strong demand
Challengers unseat incumbents with localised strategies
Wealthy newcomers and tourists drive luxury spending
Apparel will remain the largest category with steady growth predicted
Digital channels and sustainability set to shape the future of the market
On brand gains significant share with triple-digit growth
New entrants challenge incumbents with localised strategies
Offline retail dominates sales due to a preference for trying before buying
Retail e-commerce gains traction as consumers demand convenience
Digital channels and sustainability shape the future of retail
AI models driving innovation in luxury fashion
Louis Vuitton launches Dubai pop-up in 2025
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
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