PROSPECTS AND OPPORTUNITIES
Jeans expected to return to stronger growth as Mexican consumer spending rebounds
Despite the fact that jeans in Mexico saw a slowdown in retail current value growth at the end of the review period, the category is expected to regain stronger growth momentum in the forecast period as consumer spending picks up again. This is mainly because it is a category that has historically been in constant demand in the country.
Sustainability: A key branding tool, but not a decisive factor for buyers
In terms of sustainability, this factor remains relevant for brand perception. In jeans, sustainable manufacturing processes are important due to the environmental impact of production.
Fashion becomes key driver of online sales
The fashion category in e-commerce in Mexico experienced significant growth in 2023 compared with the previous year, positioning itself as having the highest growth rate in the market, according to data from the Mexican Online Sales Association (AMVO), and 2024 is moving in the same direction. Fashion refers to a key category in e-commerce, being the second most sold in Mexico, and with growth that surpasses that of other categories.
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Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in Mexico?
- Which are the leading brands in Mexico?
- How are products distributed in Mexico?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in Mexico?
- Where is future growth expected to be most dynamic?
Jeans in Mexico - Category analysis
KEY DATA FINDINGS
Jeans faces a continued slowdown in value growth
Economy and standard options take the lead in growth in jeans
Levi Strauss & Co faces share challenges in Mexico amidst global struggles
Jeans expected to return to stronger growth as Mexican consumer spending rebounds
Sustainability: A key branding tool, but not a decisive factor for buyers
Fashion becomes key driver of online sales
Apparel and Footwear in Mexico - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
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