COMPETITIVE LANDSCAPE
Levi retains lead while competitors capitalise on tariffs
Levi Strauss de Mexico SA de CV maintained its lead in jeans in 2025, with a 13% share, beyond which the category is fairly fragmented. Levi is followed by C&A México S de RL with an 8% share.
Stable competitive landscape with opportunities for local brands
There were no significant mergers or acquisitions in 2025, nor are any anticipated in 2026. Similarly, there were no notable and innovative product launches from late 2025 or planned for 2026.
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Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in Mexico?
- Which are the leading brands in Mexico?
- How are products distributed in Mexico?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in Mexico?
- Where is future growth expected to be most dynamic?
Jeans in Mexico - Category analysis
KEY DATA FINDINGS
Import tariffs boost local denim producers competitive position
Domestic producers benefit from tariffs and taxes
Resale and rental gain relevance
Market polarisation drives local brands' success
Economy and standard jeans lead demand
Sustainability shapes brand perception in jeans
E-commerce expands jeans opportunities
Levi retains lead while competitors capitalise on tariffs
Stable competitive landscape with opportunities for local brands
Apparel and footwear specialists drive jeans sales
Retail e-commerce gains traction with a sustainability focus
Local production and tariffs boost domestic jeans sales
Sustainability drives growth in second-hand jeans
Apparel and Footwear in Mexico - Industry Overview
Polarisation seen in apparel and footwear due to a challenging macro-economic environment
Tariffs and economic stagnation drive market polarisation
Tariffs and supply chain disruption reshape Mexico’s apparel and footwear
Omnichannel strategies key to converting traffic into sales
Steady growth ahead for Mexico’s apparel and footwear
Resale and rental market gains traction
Technology integration boosts competitiveness
Fábricas de Calzado Andrea SA de CV is the overall leader in a fragmented category
Apparel and footwear specialists lead distribution
Retail e-commerce grows with technology and changing consumer behaviour
Balenciaga reinvents the Speedcat with bold, luxury design
Industry 5.0 transforms footwear production in Guanajuato
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
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