PROSPECTS AND OPPORTUNITIES
Consumers drawn to seasonal promotions and discounts
As a staple wardrobe item, consumers are accustomed to seeking promotions and discounts when buying jeans. Seasonal sales periods such as Black Fridays are important events which capture consumers’ attention in Romania.
Sustainability awareness to emerge in upcoming period
Although awareness of sustainability is in its early stage of development in Romania, consumer demand for eco-friendly denim is expected to rise as consumers become more conscious of their environmental impact. A growing consumer preoccupation with environmental matters will affect jeans consumption in Romania during the forecast period.
Retail e-commerce to witness solid growth
E-commerce saw significant growth due to the COVID-19 crisis, and this is set to continue over the forecast period as more consumers realise the convenience, ease of use and low prices available online. Jeans are amongst the most popular items for online shopping, especially with Romanian women.
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Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in Romania?
- Which are the leading brands in Romania?
- How are products distributed in Romania?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in Romania?
- Where is future growth expected to be most dynamic?
Jeans in Romania - Category analysis
KEY DATA FINDINGS
Trend towards casual dress underpins volume growth
Premium and economy jeans are enjoying steady growth
Strong affection for branded jeans among locals
Consumers drawn to seasonal promotions and discounts
Sustainability awareness to emerge in upcoming period
Retail e-commerce to witness solid growth
Apparel and Footwear in Romania - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
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