PROSPECTS AND OPPORTUNITIES
Will the popularity of vintage jeans become a threat?
The rising popularity of vintage denim in Japan has led to increases in prices. While vintage jeans fall under the category of second-hand goods, and are outside Euromonitor’s definition, their growing appeal may significantly impact the growth of jeans.
Sustainable appeal through reassessment of domestic denim materials
Japan is renowned as one of the world’s leading denim-producing countries, known for its exceptional quality. A prime example is the highly regarded denim fabric produced by Kaihara.
The importance of growing loyal denim consumers amidst a declining population
Concerns about young people moving away from denim have been prevalent, yet in the latter half of 2023, a trend emerged amongst Generation Z women with the rise of “pearl denim”. This new style features denim fabric adorned with pearls, offering a casual yet feminine aesthetic that appeals to a broader audience, including those who typically do not wear denim.
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Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in Japan?
- Which are the leading brands in Japan?
- How are products distributed in Japan?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in Japan?
- Where is future growth expected to be most dynamic?
Jeans in Japan - Category analysis
KEY DATA FINDINGS
Resurgence in demand from inbound tourists boosts growth for jeans
Itoschu Corp leads with strong brands such as Edwin, Wrangler, and Lee
Highlighting “Japan” important for brand loyalty and attracting inbound demand
Will the popularity of vintage jeans become a threat?
Sustainable appeal through reassessment of domestic denim materials
The importance of growing loyal denim consumers amidst a declining population
Apparel and Footwear in Japan - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
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