COMPETITIVE LANDSCAPE
LPP and H&M maintain their lead through a range of price points and sustainable offerings
Jeans in the Czech Republic remains fragmented, with multiple brands competing for share. In 2025, the top companies in jeans were LPP Czech Republic sro (Sinsay, Reserved, Mohito), H&M Hennes & Mauritz CZ sro, and C&A Moda sro, with retail value shares of 9%, 7%, and 6%, respectively.
New product launches drive innovation, with opportunities for further growth
There were significant product launches that drove innovation and growth in 2025. For instance, in April 2025, Levi's launched its Linen + Denim collection, blending breathable linen with lightweight denim to offer a modern twist on summer essentials.
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Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in Czech Republic?
- Which are the leading brands in Czech Republic?
- How are products distributed in Czech Republic?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in Czech Republic?
- Where is future growth expected to be most dynamic?
Jeans in the Czech Republic - Category analysis
KEY DATA FINDINGS
Jeans maintains value growth due to sustainability and customisation, despite challenges
Sustainable production practices gain traction even among budget-friendly brands
Market polarisation squeezes standard jeans brands
Resale platforms limit growth opportunities for the primary market
Sustainable production practices and customisation to drive future growth
Economy jeans will continue to account for the highest sales
Second-hand trend to pose a challenge to new jeans, while customisation will be important
LPP and H&M maintain their lead through a range of price points and sustainable offerings
New product launches drive innovation, with opportunities for further growth
Omnichannel retailing drives sales of jeans through multiple channels
Apparel and Footwear in the Czech Republic - Industry Overview
Economic factors drive growth in 2025, while sustainability shapes sales
Positive retail results and growing market polarisation
Apparel dominates sales, driven by consumer preference and the wider range of products
Sustainability and resale trends shape consumer behaviour
Resale and rental trend limits growth of primary sales
Apparel will remain dominant, but sportswear expected to gain traction
AI to revolutionise apparel and footwear, offering enhanced experiences and efficiency
Regulatory changes, affordability and sustainability to shape the future
LPP and Pepco maintain their lead despite new entrants
New entrants underscore the resilience and appeal of apparel and footwear
Emerging trends and opportunities in a changing landscape
Bricks-and-mortar stores remain irreplaceable for many Czech consumers
Retail e-commerce drives growth, with a rising share of online sales
Partnerships to impact the distribution landscape in apparel and footwear
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
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