PROSPECTS AND OPPORTUNITIES
Jeans still have scope to reinvent themselves, which could lead to stronger sales
Jeans sales are expected to remain flat over the forecast period. However, despite the maturity of the category, jeans still has some scope for developments.
“Made in France” will continue to be a desirable label, despite temporary setbacks
Whilst it is noted that local production has suffered from rising manufacturing costs of late, thus slowing down the trajectory of the “Made in France” trend somewhat, the label will remain desirable over the forecast period. Brands like Sème, Atelier Tuffery, and the aforementioned 1083 are leading the movement, emphasising local craftsmanship.
Athleisure, “déconsommation” and second-hand will continue to dampen potential sales
Overall, athleisure trends, “déconsommation” (reduced consumption), sustainability, and second-hand shopping will continue to dampen the potential sales of new jeans. Women’s jeans could face further decline as consumers shift to alternatives like shorts, trousers, leggings, and dresses.
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Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in France?
- Which are the leading brands in France?
- How are products distributed in France?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in France?
- Where is future growth expected to be most dynamic?
Jeans in France - Category analysis
KEY DATA FINDINGS
Jeans in a slump after a post-pandemic rebound, while jeans styles evolve
1083 provides a successful example of local sustainability
Zara in the lead, Levi’s launches new collection, and Kiabi pilots new store concept
Jeans still have scope to reinvent themselves, which could lead to stronger sales
“Made in France” will continue to be a desirable label, despite temporary setbacks
Athleisure, “déconsommation” and second-hand will continue to dampen potential sales
Apparel and Footwear in France - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
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