PROSPECTS AND OPPORTUNITIES
Premiumisation and online shopping trends are expected to drive customisation
Across the forecast period, jeans is expected to record positive growth in both retail value and volume, with retail sales set to increase at a current value CAGR of 4%. Consumers in Austria are predicted to continue to be drawn to jeans as practical, fashionable items suitable for many formal and informal occasions.
An ongoing shift towards sustainability practices and repair services will be seen in the jeans category
Across the forecast period, the jeans market in Austria is expected to embrace more sustainable practices in response to growing consumer demand for environmentally conscious solutions. Companies are likely to expand their services to include options such as repairing jeans, facilitating resale, and even offering rental services.
Competition is expected to rise from trousers and skirts while jeans focus on innovation
Across the forecast period, trousers and skirts are expected to continue posing a challenge to the jeans category, as consumers increasingly seek to elevate their wardrobes with a wider variety of styles. Many are turning to alternative materials that are perceived as more eco-friendly than traditional denim, such as organic cotton, recycled fibres, and innovative textiles that reduce environmental impact.
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Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in Austria?
- Where is future growth expected to be most dynamic?
Jeans in Austria - Category analysis
KEY DATA FINDINGS
Polarisation shapes the performance of jeans within Austria in 2024
New Yorker maintains its lead while Shein continues its upward trajectory
Retail e-commerce growth in jeans amid consumer preferences for in-store shopping
Premiumisation and online shopping trends are expected to drive customisation
An ongoing shift towards sustainability practices and repair services will be seen in the jeans category
Competition is expected to rise from trousers and skirts while jeans focus on innovation
Apparel and Footwear in Austria - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
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