PROSPECTS AND OPPORTUNITIES
Brighter economic performance will boost the performance of jeans in the future
The World Bank’s 2024 forecast indicates that Vietnam’s GDP is anticipated to increase in the coming years, with projections of 6.0% growth for 2025, and 6.
Retail sales of jeans expected to be boosted by online shopping
As an increasing number of Vietnamese consumers are becoming accustomed to shopping online, it is anticipated that the share of retail e-commerce will continue to rise in jeans over the course of the forecast period. Furthermore, regular discounts of up to 50% launched by both companies, and by e-commerce giants such as Shopee and Lazada are not only expected to enhance online sales, but will also attract consumers’ attraction and stimulate purchases of jeans.
Innovative products will encourage consumers to purchase jeans in the future
In 2024, the sixth Denims and Jeans Vietnam Show was organised by Balaji Enterprises of India, under the theme, “Room to Roam”. The expo showcased the latest fashion trends and innovations in the global denim industry, as well as allowing Vietnamese fashion brands to display their innovative denim products, including recycled products, focusing on sustainable development.
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Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in Vietnam?
- Which are the leading brands in Vietnam?
- How are products distributed in Vietnam?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in Vietnam?
- Where is future growth expected to be most dynamic?
Jeans in Vietnam - Category analysis
KEY DATA FINDINGS
Jeans begins to rebound slightly in value terms in 2024
Super premium and standard jeans witness value declines
Super light jeans are attracting attention from Vietnamese consumers
Brighter economic performance will boost the performance of jeans in the future
Retail sales of jeans expected to be boosted by online shopping
Innovative products will encourage consumers to purchase jeans in the future
Apparel and Footwear in Vietnam - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
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