PROSPECTS AND OPPORTUNITIES
Jeans are among the most important categories in circular fashion
Greater environmental awareness and lower purchasing power has pushed more consumers towards second-hand jeans and recycled items. Jeans are known to generate a high level of pollution due to the chemical processes and high-water usage in production.
Super premium brands will be least affected by the economic downturn
Despite challenging economic conditions, jean brands in the super premium segment have fared better than others. Affluent consumers have been the least affected by the economic situation and are eager to buy the latest fashionable products each season.
Local players will remain strong in jeans
Although there has been a major change to import polices by the new government of Javier Milei, who took office in 2023, this situation is not expected to affect the jeans category. Argentina has a strong local industry and there are many factories located in the town of Pergamino, in the province of Buenos Aires.
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Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in Argentina?
- Which are the leading brands in Argentina?
- How are products distributed in Argentina?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in Argentina?
- Where is future growth expected to be most dynamic?
Jeans in Argentina - Category analysis
KEY DATA FINDINGS
Financial payments by instalments are crucial in jeans alongside promotions and discounts
Jazmín Chebar showcases environmental credentials by partnering with Fundación Futuro Verde
Kosiuko leads innovation in the jean category
Jeans are among the most important categories in circular fashion
Super premium brands will be least affected by the economic downturn
Local players will remain strong in jeans
Apparel and Footwear in Argentina - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
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