PROSPECTS AND OPPORTUNITIES
Jeans benefit from the popularity of casualwear
Jeans already have very high penetration in the Netherlands and are considered a key favourite among most consumers in 2024. Almost 95% of Dutch people aged 18 years old and older wear jeans, with the trend towards casual clothing, hybrid working patterns, and the strong emphasis on leisure and free time, set to reinforce this trend over the forecast period.
Social media marketing is key for Gen Z
The popularity of social media and influencers has showed manufacturers the need to adapt marketing strategies to reach Gen Z, who is digitally connected and inspired by fashion trends and role models. Popular brands such as Snipes are using role models from the music industry to promote their brand, as its urban and street wear is proving popular among the Dutch youth.
Environmental impact will be addressed by manufacturers
The environmental concerns surrounding denim will gain momentum in the years ahead and manufacturers are likely to alter their production processes to address the issue. Firms have already begun to adopt sustainable practices and are communicating these changes to consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in Netherlands?
- Which are the leading brands in Netherlands?
- How are products distributed in Netherlands?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in Netherlands?
- Where is future growth expected to be most dynamic?
Jeans in the Netherlands - Category analysis
KEY DATA FINDINGS
Dutch are willing to pay premium for sustainable jeans
Demand for economy jeans surges amid high cost of living
Smaller brands win through differentiation and niche status
Jeans benefit from the popularity of casualwear
Social media marketing is key for Gen Z
Environmental impact will be addressed by manufacturers
Apparel and Footwear in the Netherlands - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
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