COMPETITIVE LANDSCAPE
Market polarisation increasingly evident in fragmented competitive landscape
The jeans landscape in 2025 remained relatively fragmented, with economy brands consolidating leadership positions driven by sustained consumer demand for affordable products. Primark Nederland BV led with an 8% value share, reinforced by its "In Denim We Can" campaign rollout across Dutch stores, reigniting consumer interest through improved fit consistency and accessible pricing.
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Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in Netherlands?
- Which are the leading brands in Netherlands?
- How are products distributed in Netherlands?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in Netherlands?
- Where is future growth expected to be most dynamic?
Jeans in the Netherlands - Category analysis
KEY DATA FINDINGS
Demand for jeans remains dynamic as Dutch consumers embrace casualwear
Consumers shift towards economy and premium jeans
Sustainable practices and digital marketing drive growth among young adults
Vintage is driving demand from younger consumers
Jeans to continue to benefit from strategic timeless positioning
Denim 2.0 initiative to accelerate expansion of sustainable jeans
Market polarisation increasingly evident in fragmented competitive landscape
Online platforms drive distribution with competitive pricing
Apparel and Footwear in the Netherlands - Industry Overview
Apparel and footwear sustains expansion despite rising cost of living
Casualwear is helping to drive demand for apparel and footwear
Market polarisation persists despite increase in disposable incomes
More brands embrace sustainable practices to meet consumers’ expectations
Demand for apparel and footwear set to benefit from evolving lifestyles
Sustainability expected to enter mainstream as government enforces new regulations
AI and technology set to become a key competitive tool
Leading manufacturers maintain share through value proposition
Expansion in offline retail slows as e-commerce dominates distribution
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
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