PROSPECTS AND OPPORTUNITIES
Celebrities will continue to attract consumers to jeans in the forecast period
In the evolving landscape of Brazil’s fashion industry, collaborations between jeans brands and celebrities have become pivotal in enhancing consumer appeal. These partnerships not only amplify brand visibility, but also infuse a sense of style and authenticity that resonates with diverse audiences.
Sustainability will become a necessity, not a trend
As sustainability is becoming an increasingly pressing concern, jeans in Brazil is poised for continued change. Over the next few years, innovative brands are expected to lead the charge by embracing eco-conscious practices, integrating technology, and driving consumer engagement through transparency.
Celebrity power and Olympic inspiration in jeans in the future
As jeans continues to evolve in Brazil, the future holds exciting opportunities for innovation and brand differentiation. Key players are leveraging collaborations and the influence of celebrities to push creative boundaries, boost consumer engagement, and align with the demands of a rapidly changing market.
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Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in Brazil?
- Where is future growth expected to be most dynamic?
Jeans in Brazil - Category analysis
KEY DATA FINDINGS
Resilience meets comfort in jeans in Brazil
Players are investing in sustainable features to get ahead of the competition
Impact of denim on Brazil’s textiles industry is significant
Celebrities will continue to attract consumers to jeans in the forecast period
Sustainability will become a necessity, not a trend
Celebrity power and Olympic inspiration in jeans in the future
Apparel and Footwear in Brazil - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
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