COMPETITIVE LANDSCAPE
Cenomi Retail maintains lead through strategic partnerships and operational excellence
The jeans market is concentrated among a few large players who have established strong distribution networks and brand recognition. In 2025, leading manufacturers include Cenomi Retail, Al Bandar Trading Co, and Beside Group.
Levi’s boosts share as challenger brands gain traction
Significant changes in the competitive landscape were observed in 2025, with emerging local brands disrupting the traditional denim hierarchy. These challenger brands leveraged social media and authentic storytelling to engage with and become a part of local youth culture, forcing established global giants to rethink their marketing strategies and accelerate innovation to defend their relevance in the Saudi market.
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Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in Saudi Arabia?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in Saudi Arabia?
- Where is future growth expected to be most dynamic?
Jeans in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Brands respond to growing demands for economy and premium jeans
Luxury and mass-market jeans drive sales growth
Travel boom drives demand for versatile and performance-oriented jeans
Investments in sustainability and digital transformation to shape future
Affluent consumers and value-seeking shoppers drive sales
Standard jeans to maintain strong position despite polarisation
Sustainability and travel shapes future demand
Cenomi Retail maintains lead through strategic partnerships and operational excellence
Levi’s boosts share as challenger brands gain traction
Apparel and footwear specialists drive offline sales
E-commerce growth accelerates through convenience and flexibility
Apparel and Footwear in Saudi Arabia - Industry Overview
Steady growth in apparel and footwear
Consumers drive demand for affordable and premium products
Eco-friendly and inclusive products drive sales growth
Travel and tourism yields versatile and culturally appropriate designs
Brands to focus on affordability to drive sales
Sustainability and inclusivity become mainstream priorities
Digital retail continues to fuel market growth
Leading companies maintain dominance through strategic initiatives
Strategic partnerships and digital expansion to support market growth
Apparel and footwear specialists drive offline retail sales
Digital channels and engagement fuel market growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
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