PROSPECTS AND OPPORTUNITIES
Strong economy and streetwear trend will foster growth for jeans
The jeans market in Saudi Arabia is poised for sustained growth over the forecast period, driven by the country’s broader economic diversification efforts under Vision 2030. As the Kingdom's economy increasingly moves away from oil reliance, there is a notable shift towards consumer-driven sectors, with younger, fashion-savvy consumers embracing global trends, such as the wearing of denim as a wardrobe staple.
Increased focus on sustainability
Sustainable jeans are gaining traction in Saudi Arabia as consumers increasingly seek eco-friendly alternatives to traditional denim. Brands are prioritising the use of organic cotton, recycled materials, and eco-friendly dyes in production processes to minimise environmental impact.
Retail landscape for jeans will continue to evolve
The retail landscape in Saudi Arabia is rapidly evolving, with the rise of e-commerce and digital payments reshaping shopping habits. Buy Now Pay Later (BNPL) services like Tamara, valU, and Tabby are becoming increasingly popular, particularly among younger, fashion-conscious consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in Saudi Arabia?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in Saudi Arabia?
- Where is future growth expected to be most dynamic?
Jeans in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Jeans complement streetwear trend
Cenomi Retail continues to lead the jeans market, supported by Inditex portfolio
Rise of e-commerce boosts demand for jeans, driven by digital innovation and flexible payment options
Strong economy and streetwear trend will foster growth for jeans
Increased focus on sustainability
Retail landscape for jeans will continue to evolve
Apparel and Footwear in Saudi Arabia - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
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