PROSPECTS AND OPPORTUNITIES
Imitation denim jeans flood Chile
Imitation is a challenge that continues to grow in Chile, and particularly impacts jeans. In early 2024, local authorities seized hundreds of imitation Levi’s jeans intended for sale through social media, independent stores, and open markets.
Second-hand denim market booms as Chileans embrace vintage styles
Younger generations of Chileans are undergoing a marked shift in their consumption habits. They are not only seeking more sustainable options but are also embracing fashion trends that hark back to "retro" styles.
Discount strategies to continue to shape sales of jeans
Promotions and pricing will continue to be crucial elements influencing consumers' purchasing decisions regarding jeans. This trend has been especially evident in the premium and super premium segments, where brands tend to avoid offering discounts, leading to slow growth towards the end of the review period.
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Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in Chile?
- Which are the leading brands in Chile?
- How are products distributed in Chile?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in Chile?
- Where is future growth expected to be most dynamic?
Jeans in Chile - Category analysis
KEY DATA FINDINGS
Strong volume growth for jeans in 2024 amid improving economy in Chile
Falabella SACI takes reuse to the next level with “Feria Trueque”
Revival of vintage denim: Lee and Levi’s pay homage to iconic styles
Imitation denim jeans flood Chile
Second-hand denim market booms as Chileans embrace vintage styles
Discount strategies to continue to shape sales of jeans
Apparel and Footwear in Chile - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
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