PROSPECTS AND OPPORTUNITIES
Jeans sales rising over the coming years
Jeans sales are set to rise over the coming years, driven by a recovery in household spending. Inflationary pressures are predicted to ease further in the years ahead.
Innovation and sustainability define the future in jeans
New materials and silhouettes are expected to emerge over the coming years, with sustainability taking a crucial role in product developments. On the innovation side, the use of Artificial Intelligence may shape the future, allowing companies to adjust designs to demand and adapting offers to reduce stocks and waste.
Salsa Jeans to maintain an edge despite growing competition
Given the strong popularity of this local brand and its solid consumer base, Salsa Jeans is set to maintain category leadership over the coming years, although it faces fierce competition as new players are likely to enter the market. For example, Vilanova is an accessories brand that has expanded its offer and debuted in apparel with proposals for men and women.
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Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in Portugal?
- Which are the leading brands in Portugal?
- How are products distributed in Portugal?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in Portugal?
- Where is future growth expected to be most dynamic?
Jeans in Portugal - Category analysis
KEY DATA FINDINGS
Jeans also suffer from cutbacks in consumer expenditure
Salsa Jeans leads the competitive landscape
Sustainability focus leads to emergence of new products
Jeans sales rising over the coming years
Innovation and sustainability define the future in jeans
Salsa Jeans to maintain an edge despite growing competition
Apparel and Footwear in Portugal - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
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