Across the forecast period, jeans will continue to be a staple in Swedish wardrobes, offering consumers versatility and a classic look. However, the category will face challenges due to market maturity, which will limit retail volume growth across the next five years.
The jeans market in Sweden will continue to rely heavily on in-store shopping, due to the importance of fit and cut, with many consumers preferring to try on jeans before purchasing. However, retail e-commerce is expected to play an increasingly significant role, especially as online shopping experiences improves with better-fit recommendations and size guides.
Across the forecast period, the premium segment is expected to record positive retail value and volume growth, attributed to its perceived quality and durability combined with ongoing discounting. Persisting from previous years, frequent discounting is anticipated to continue impeding retail value growth in jeans while blurring the lines between price segments, impacting consumer behaviour and creating discrepancies.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsThis report originates from Passport, our Jeans research and analysis database.
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