PROSPECTS AND OPPORTUNITIES
Urbanisation and fast-paced lifestyles will drive demand for jeans, but competition from athleisure wear could impact demand
As urbanisation progresses in the Philippines, jeans have become a key wardrobe staple for consumers seeking versatile apparel that adapts to their fast-paced lifestyles. Known for their comfort, durability, and flexibility, jeans seamlessly transition from corporate settings to casual outings, making them a popular choice for various occasions.
Jeans market will continue to evolve, in accordance with fashion trends
The market for jeans in the Philippines will continue to evolve, as consumers become more fashion-conscious, especially with increased mobility and exposure to global trends. Many jean brands are diversifying their offerings to cater to a variety of styles, including minimalist and maximalist designs.
Beauty standards, especially amongst female consumers, will drive demand for jeans
Beauty standards, particularly among women, remain a significant factor when purchasing jeans in the Philippines. Young female consumers are gravitating towards styles like skinny and high-waisted jeans, which offer a flattering silhouette, aligning with prevailing aesthetic ideals.
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Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in Philippines?
- Which are the leading brands in Philippines?
- How are products distributed in Philippines?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in Philippines?
- Where is future growth expected to be most dynamic?
Jeans in the Philippines - Category analysis
KEY DATA FINDINGS
Casualisation trend boosts demand for jeans across educational and corporate sectors
Demand for “jorts” is boosted by high temperatures and vintage fashion revival
Iconic jeans brands embrace vintage trend
Urbanisation and fast-paced lifestyles will drive demand for jeans, but competition from athleisure wear could impact demand
Jeans market will continue to evolve, in accordance with fashion trends
Beauty standards, especially amongst female consumers, will drive demand for jeans
Apparel and Footwear in the Philippines - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
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