COMPETITIVE LANDSCAPE
Private label and Gap lead
Private label holds the leading position, driven by major retailers such as Loblaw Cos Ltd with its Joe Fresh brand and Wal-Mart Canada with its George brand. These brands are popular due to their combination of price and quality, as well as the convenience of purchasing jeans alongside other items in-store or online.
DUER's sustainable comfort strategy drives expansion
Canadian denim player DUER has expanded rapidly in Canada, opening its seventh branded store in Victoria, British Columbia, in 2025. The brand was established to deliver the functionality and comfort of athleisure within a denim format, positioning its apparel between athleisure and traditional jeans.
Prada acquires Versace as Capri refocuses on Michael Kors
Prada S.p.
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Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in Canada?
- Which are the leading brands in Canada?
- How are products distributed in Canada?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in Canada?
- Where is future growth expected to be most dynamic?
Jeans in Canada - Category analysis
KEY DATA FINDINGS
Positive momentum in jeans category
Divergent consumer spending and lower inflation and interest rates boost sales
Sustainability and ethical concerns drive value sales
Strong growth in super premium jeans
Macroeconomic shifts and demand for functionality drive engagement with challenger brands
Premium and super premium jeans will see increased competition and growth
Sustainability expected to reshape business strategies
AI adoption set to drive future growth
Private label and Gap lead
DUER's sustainable comfort strategy drives expansion
Prada acquires Versace as Capri refocuses on Michael Kors
Offline retail maintains lead despite e-commerce gains
Apparel and Footwear in Canada - Industry Overview
Apparel and footwear market sees modest gains as macroeconomic pressures ease
Lower inflation and interest rates boost consumer spending
Mine & Yours launches pop-ups to cater to resale trend
Market dynamics driving success for challenger brands
AI adoption to drive market evolution
Rising incomes fuel luxury market expansion
Sustainability drives brand appeal among Generation Z consumers
Apparel maintains dominance as largest category
Sportswear will remain the fastest growing category
Lululemon and private label lead with strong brand presence
Gildan Activewear and Hanesbrands merger creates new entity
Offline retail dominates despite ecommerce growth
E-commerce emerges as fastest-growing channel with strong sales
Hugo Boss launches new store and capsule collection
Prada advances sustainability with Re-Nylon collection
Joe Fresh responds to value-driven demand with Spring 2025 collection
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
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