PROSPECTS AND OPPORTUNITIES
Sustained demand amid rising competition
The jeans category is expected to experience flat value growth with a slight decline in volume over the forecast period. The casualisation trend will continue to be a key driver, as consumers increasingly prioritise versatile and comfortable clothing that transitions seamlessly between workplace and social settings.
Sustainability takes centre stage
Sustainability is an essential focus within the jeans category, as traditional denim manufacturing is known for its significant water consumption. Consumers are increasingly aware of these environmental challenges, prompting brands to innovate with eco-friendly solutions.
E-commerce strengthens its position
E-commerce remains a vital channel for jeans sales and is projected to maintain its significance in the coming years. The pandemic accelerated investments in digital platforms, enabling retailers to enhance their online presence and improve customer experiences.
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Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in Canada?
- Which are the leading brands in Canada?
- How are products distributed in Canada?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in Canada?
- Where is future growth expected to be most dynamic?
Jeans in Canada - Category analysis
KEY DATA FINDINGS
Slower growth amid economic challenges
Expanding style options to meet diverse tastes
Global brands embrace denim’s versatility
Sustained demand amid rising competition
Sustainability takes centre stage
E-commerce strengthens its position
Apparel and Footwear in Canada - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
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