The jeans category is expected to experience flat value growth with a slight decline in volume over the forecast period. The casualisation trend will continue to be a key driver, as consumers increasingly prioritise versatile and comfortable clothing that transitions seamlessly between workplace and social settings.
Sustainability is an essential focus within the jeans category, as traditional denim manufacturing is known for its significant water consumption. Consumers are increasingly aware of these environmental challenges, prompting brands to innovate with eco-friendly solutions.
E-commerce remains a vital channel for jeans sales and is projected to maintain its significance in the coming years. The pandemic accelerated investments in digital platforms, enabling retailers to enhance their online presence and improve customer experiences.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsThis report originates from Passport, our Jeans research and analysis database.
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