PROSPECTS AND OPPORTUNITIES
Growing population and urbanisation to boost demand for jeans
Jeans in Egypt is expected to stabilise in the forecast period, supported by strong domestic demand and robust export potential. This demand is driven by a growing population, increasing fashion consciousness influenced by social media, and ongoing urbanisation.
Denim in demand
The denim industry in Egypt is experiencing robust growth, driven by increased investments and the country’s strategic positioning as a hub for denim apparel and textiles. Egypt boasts numerous advantages, including its location in Northern Africa, well-developed infrastructure with 15 marine ports, and low operational costs for electricity and labour.
Tema Retail EG SAE anticipated to continue to lead jeans
Tema Retail EG SAE, through its LC Waikiki brand, remains the leading player in the jeans market in Egypt. Known for offering high-quality products and a diverse range of styles, the brand maintains a strong presence both in physical stores and on major online platforms such as Amazon and Noon.
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Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in Egypt?
- Which are the leading brands in Egypt?
- How are products distributed in Egypt?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in Egypt?
- Where is future growth expected to be most dynamic?
Jeans in Egypt - Category analysis
KEY DATA FINDINGS
Rising prices place downward pressure on demand for jeans in 2024
Supporting local production
Off-season sales stretch consumer budgets
Growing population and urbanisation to boost demand for jeans
Denim in demand
Tema Retail EG SAE anticipated to continue to lead jeans
Apparel and Footwear in Egypt - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
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