PROSPECTS AND OPPORTUNITIES
Domestic jeans manufacturers face demise
Domestic jeans manufacturers are expected to face a more challenging climate due to uncertainty in the international political landscape and higher raw material and transportation costs. This is evidenced by the closure of denim fabrics and jeans factory Nien Hsing Textile Co, Taiwan's leading player in denim fabric and jeans, as well as suppliers of Levi’s and GAP denim due to declining sales.
Functionality will be focus of innovation
Jeans in Taiwan has witnessed greater development in materials innovations over recent years, and this trend is expected to persist over the forecast period. Product development is expected to focus on functionality in the jeans market.
Hybrid shopping behaviour will drive digital investments
With Taiwanese consumers’ increasingly partaking in hybrid shopping behaviour, jeans producers will continue to invest heavily in digital sales and marketing capabilities over the forecast period. More players are expected to follow the example of brands like Lee and Edwin and put greater resources into “online merge offline” (OMO) strategies.
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Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in Taiwan?
- Where is future growth expected to be most dynamic?
Jeans in Taiwan - Category analysis
KEY DATA FINDINGS
Warmer weather and desire for better comfort dampens volume sales
Loose and baggy jean trend expands over 2024
Sustainability impact is not widely understood in jeans
Domestic jeans manufacturers face demise
Functionality will be focus of innovation
Hybrid shopping behaviour will drive digital investments
Apparel and Footwear in Taiwan - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
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