COMPETITIVE LANDSCAPE
Levi's and uniqlo sustain leadership with strong brand presence
The jeans competitive landscape remains fragmented, with multiple global players and domestic brands competing for share. Top brands like Levi's and Uniqlo have maintained their leading positions through extensive distribution networks, quality images, and continuous marketing efforts.
Emerging trends and opportunities in the jeans market
The jeans market in Taiwan is witnessing a shift towards sustainable fashion, driven by consumer awareness and the influence of the younger generation. The resale and rental trend is gaining momentum, with stores like 2nd STREET expanding their presence in Taiwan.
Challenges for domestic brands in the jeans market
Domestic jean brands have witnessed strong developments in terms of material innovations for comfort and functionality in recent years. However, the huge fluctuations in international cotton prices and Taiwan’s manpower shortage are expected to weaken production capability and cost advantage in the years ahead.
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Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in Taiwan?
- Where is future growth expected to be most dynamic?
Jeans in Taiwan - Category analysis
KEY DATA FINDINGS
Weak consumer sentiment dampens sales of jeans
Flat sales amidst economic uncertainty and shifting consumer preferences
Economy jeans dominate sales with affordable pricing
Resale and rental trend gains momentum with sustainable fashion
Sustainable practices and technology drive future growth
Economy jeans to remain largest subcategory by volume
Digital investments to enhance the overall customer experience
Levi's and uniqlo sustain leadership with strong brand presence
Emerging trends and opportunities in the jeans market
Challenges for domestic brands in the jeans market
Offline retail leads with omnichannel presence
E-commerce gains traction with personalised experiences
Sustainable practices drive innovation with eco-friendly materials
Innovative products capture rising demand for eco-friendly jeans
Apparel and Footwear in Taiwan - Industry Overview
Market polarisation supports value growth
Market polarisation supports performance of apparel and footwear
Outbound travel and tourism tempers sales of apparel and footwear
Resale and rental trend gains traction among young consumers
Ai and sustainability reshapes consumer behaviour
Korean fashion influence drives sales and store expansions
Disposable income growth supports luxury spending
Leading brands maintain dominance amid intense competition
Emerging players and trends reshape the competitive landscape
Offline retail leads with omnichannel presence
E-commerce grows with personalised shopping experiences
Emerging trends and collaborations to watch
AI and sustainability drive innovation in fashion
Designer brands launch thin-soled and casual shoes and elevate the customer experience
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
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