PROSPECTS AND OPPORTUNITIES
Economic pressures and sustainability concerns expected to limit sales of jeans
Sales of jeans are projected to decline in retail volume and value terms (at constant 2024 prices) over the forecast period. This is in part based on the changing purchasing behaviour of Italians who are becoming more selective over their purchases both for financial reasons but also due to growing concerns around sustainability and reducing waste.
Online and digital aspects to gain shares
Companies operating within jeans are expected to focus on increasing their online presence over the forecast period as they look to boost their e-commerce sales. However, having an online presence will not be enough for players to drive sales growth.
Sustainability taking on a greater role in the future of denim
Over the forecast period it is expected that jeans players in Italy will continue to invest in innovation and product development to achieve more sustainable solutions. This will become increasingly important for Italian consumers, many of whom will likely look for companies that look to preserve the environment, reduce pollution and water consumption, as well as guaranteeing better conditions to workers.
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Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in Italy?
- Which are the leading brands in Italy?
- How are products distributed in Italy?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in Italy?
- Where is future growth expected to be most dynamic?
Jeans in Italy - Category analysis
KEY DATA FINDINGS
A stable year for jeans in Italy but with differing performances across the price segments
Innovation focusing on sustainable solutions within jeans
Gucci launches its Denim Project through its newly formed Circular Hub
Economic pressures and sustainability concerns expected to limit sales of jeans
Online and digital aspects to gain shares
Sustainability taking on a greater role in the future of denim
Apparel and Footwear in Italy - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
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