COMPETITIVE LANDSCAPE
Leaders maintain their positions through a focus on quality and comfort
LPP SA was the leading company in jeans in Poland in 2025, with a significant retail value share of 26%, and its share was on a rising trend, increasing from 24% in 2024 and 15% in 2020. However, the next players, Zara Polska Sp zoo and VF Polska Distribution Sp zoo, were at a distance, with each holding a 4% share.
Incumbent brands drive innovation with a focus on quality and comfort
The trend of challengers vs incumbents has driven innovation in jeans by affecting product design, materials, and functionality. Incumbents such as Reserved and H&M have defended their positions by emphasising quality perception within core basics.
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Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in Poland?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in Poland?
- Where is future growth expected to be most dynamic?
Jeans in Poland - Category analysis
KEY DATA FINDINGS
Jeans thrives on durability, comfort, and sustainability, driving solid growth
Consumers prioritise comfort and quality in jeans
Standard jeans leads, but premium jeans sees a stronger increase
The rise of second-hand heritage brands impacts primary sales
Incumbents will offer quality basics to counter fast fashion challengers
Comfort and personalisation expected to drive demand for hybrid styles
Stable supply chains will support sustainable denim production
Leaders maintain their positions through a focus on quality and comfort
Incumbent brands drive innovation with a focus on quality and comfort
Offline retailers lead the distribution of jeans, but online sales rise
Supplier innovation improves comfort and seasonality in jeans
Apparel and Footwear in Poland - Industry Overview
Apparel and footwear shows resilience, driven by comfort, originality, and sustainability
Economic factors contribute to growth, with sportswear seeing dynamism
Resale and rental trend gains traction among young consumers
Tariffs and supply chain pressures reshape the landscape
Consumers will drive growth in apparel and footwear through “smart mixing”
Largest category to remain apparel, but desire for comfort to drive growth for sportswear
Technology and sustainability to shape future growth
LPP and Pepco drive share growth through innovative strategies
Polarisation and brand adaption in apparel and footwear in Poland
Strategic moves and emerging opportunities
Offline retail channels lead with innovative retail concepts
Retail e-commerce grows steadily, with an increasing online share
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
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