PROSPECTS AND OPPORTUNITIES
New formats and personalisation to drive growth in jeans
Jeans are a fashion staple, but to avoid becoming pedestrian, brands are exploring innovative formats and possibilities to personalise. In the coming years, personalisation is expected to become a key trend, especially in the premium segment, as consumers seek unique and tailored products.
Poles gravitate towards the durability and simplicity of jeans
Poles appreciate the simplicity and versatility of jeans, which can be worn in both casual and semi-formal settings. Jeans are increasingly gaining traction as a versatile and comfortable alternative to traditional formal attire for office wear in Poland.
Comfortable jeans are an essential
As sportswear continues to influence fashion, the demand for comfort is extending into jeans. Stretch fabrics and looser fits are becoming more popular, allowing for greater flexibility and ease of movement.
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Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in Poland?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in Poland?
- Where is future growth expected to be most dynamic?
Jeans in Poland - Category analysis
KEY DATA FINDINGS
Polarisation is evident with economy jeans taking the lead
The fit is a crucial selling point in jeans
Ethical and sustainable concerns influence consumer choice
New formats and personalisation to drive growth in jeans
Poles gravitate towards the durability and simplicity of jeans
Comfortable jeans are an essential
Apparel and Footwear in Poland - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
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