PROSPECTS AND OPPORTUNITIES
Women will be key driving force behind improved sales volumes
Jeans sales in Greece are expected to maintain steady growth, thanks to their enduring status as a wardrobe staple. As the cost-of-living crisis eases, women are expected to emerge as a key target market for brands aiming to boost sales volumes.
Premium and super premium jeans will benefit from brand loyalty
Consumers of premium and super-premium jeans in Greece are expected to remain highly brand-loyal, as their purchasing power tends to be relatively unaffected by rising prices. This resilience allows them to continue purchasing premium jeans from established brands such as Staff Jeans, Tommy Hilfiger, BSB, and Calvin Klein.
E-commerce will serve the needs of price sensitive consumers
Following the post-pandemic surge of in-store shopping, consumers in Greece are increasingly returning to e-commerce platforms..
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Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in Greece?
- Which are the leading brands in Greece?
- How are products distributed in Greece?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in Greece?
- Where is future growth expected to be most dynamic?
Jeans in Greece - Category analysis
KEY DATA FINDINGS
Jeans benefit from shift away from formalwear
Fast-fashion brands gain ground, in light of shrinking disposable incomes
Rising prices pose challenge to standard jeans
Women will be key driving force behind improved sales volumes
Premium and super premium jeans will benefit from brand loyalty
E-commerce will serve the needs of price sensitive consumers
Apparel and Footwear in Greece - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
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