Demand for jeans is expected to increase in the forecast period even though the dynamics will be very much dependent on how quickly the ongoing war comes to an end. In any case, the category is expected to witness positive growth rates as it further benefits from the versatile character of jeans, which are possible to wear on a wide variety of occasions.
Premium and super premium brands are expected to see the most dynamic performances over the forecast period. This is largely because they are recovering from being hit particularly hard by consumers’ efforts to economise during the war period.
The retail landscape for jeans is likely to see notable developments in the forecast period. Chained operators, especially Inditex and LPP, are likely to expand their presence in the Ukrainian market, leading to a further reduction in the share of smaller players.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsThis report originates from Passport, our Jeans research and analysis database.
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