COMPETITIVE LANDSCAPE
Frl Korea Co Ltd leads fragmented competitive landscape with Uniqlo
The jeans landscape in South Korea is fairly fragmented, with only leading player Frl Korea Co Ltd (Uniqlo) holding double-digit value share, at 12%. It was followed at a distance by Guess Korea Inc with 5% share.
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Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in South Korea?
- Which are the leading brands in South Korea?
- How are products distributed in South Korea?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in South Korea?
- Where is future growth expected to be most dynamic?
Jeans in South Korea - Category analysis
KEY DATA FINDINGS
Pop culture and digital engagement propel jeans in South Korea to continued growth
Guess leverages K-pop to refresh brand image and target Generation Z
Agile product planning fuels growth in economy jeans
Emerging brands drive innovation with experimental denim
Redefining denim: How consumer preferences and brand innovation will drive sales
Economy jeans to gain further traction with improved quality and affordability
Functional fabrics to reshape Korean denim for longer summers
Frl Korea Co Ltd leads fragmented competitive landscape with Uniqlo
Offline apparel specialists lead distribution but omnichannel strategy is important
Apparel and Footwear in South Korea - Industry Overview
Versatility, comfort, and sustainability are key trends shaping South Korea's evolving apparel and footwear industry
Versatile pieces drive sales as traditional norms erode
Climate-responsive designs gain traction
Resale and rental trends reshape retail channel mix
Versatility, sustainability, and agility to influence future development of apparel and footwear
Navigating seasonless style and shifting categories
Sustainability and technology to help shape the future of sales
Uniqlo strengthens lead of highly fragmented competitive landscape
Emerging brands and collaborations drive innovation
Offline channels lead distribution via specialists but online sales continue to grow
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
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