PROSPECTS AND OPPORTUNITIES
Inclusive sizing will remain an area of growth for jeans
Some African women have unique body shapes, such as being curvaceous. As such, they require jeans that suit their particular physique.
Growing awareness of environmental concerns linked to denim production
As with other apparel categories, local consumers are becoming increasingly concerned about the environmental impact of production and consumption of denim wear. As a result, they are gaining greater awareness of how their purchasing habits eventually impact the environment.
Second-hand market to remain attractive to consumers, especially for luxury brands
The second-hand market, while popular for many years among lower-income consumers, is now gaining greater prominence among more affluent South Africans. The normalisation of pre-loved apparel is being made possible by the creation of specific stores, both online and offline, in addition to a shift in mentality, where buying second- hand is no longer perceived as due to financial hardship but more as a way to reduce wastage and contribute to protecting the environment.
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Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in South Africa?
- Which are the leading brands in South Africa?
- How are products distributed in South Africa?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in South Africa?
- Where is future growth expected to be most dynamic?
Jeans in South Africa - Category analysis
KEY DATA FINDINGS
Affordability remains a key purchasing factor for jeans
Inexpensive imports pose a threat due to their wide range of styles
E-commerce offers greater visibility and growth opportunities to brands
Inclusive sizing will remain an area of growth for jeans
Growing awareness of environmental concerns linked to denim production
Second-hand market to remain attractive to consumers, especially for luxury brands
Apparel and Footwear in South Africa - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
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