COMPETITIVE LANDSCAPE
Sponsor's enduring dominance and strategic evolution in sports drinks
TC Pharmaceutical Industry Co Ltd maintained its leading position in sports drinks in off-trade volume terms in 2025, primarily through its Sponsor brand. The company employs a strategic tiered pricing model, positioning its entry-level electrolyte products, such as the 250ml bottle at THB12, just above the average price point of bottled water.
Gatorade and 100 Plus drive dynamic growth in sports drinks
In 2025, Pepsi-Cola (Thai) Trading Co Ltd's Gatorade brand recorded the most dynamic off-trade volume growth in sports drinks in Thailand, albeit from a relatively low base. Its impressive expansion was largely attributable to its focused strategy of targeting health-conscious consumers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Thailand?
- To what extent are health considerations impacting consumption of Sports Drinks in Thailand?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Thailand?
- Which are the leading brands in Sports Drinks in Thailand?
- What potential exists for multinational or domestic soft drinks companies to expand in Thailand?
- How are products distributed in Sports Drinks in Thailand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in Thailand - Category analysis
KEY DATA FINDINGS
Growth as sports drinks are increasingly considered an everyday drink
Sports drinks become an everyday staple for consumers, not just related to sport
Adapting to the sugar tax with reduced sugar sports drinks offerings
Health consciousness expected to fuel sustained growth in sports drinks
AI and wearables likely to reshape sports drinks in Thailand
Using consumer feedback to aid reformulation and sugar reduction in sports drinks
Sponsor's enduring dominance and strategic evolution in sports drinks
Gatorade and 100 Plus drive dynamic growth in sports drinks
Accessibility drives sales through small local grocers and convenience stores
Supermarkets and retail e-commerce see dynamism, especially for bulk purchases
Soft Drinks in Thailand - Industry Overview
Value, wellness, and agile innovation drive growth in soft drinks
KEY DATA FINDINGS
Soft drinks are redefining value amidst economic headwinds
Wellness and agility drive innovation in soft drinks
Innovation anchored in cultural relevance and emotional resonance
Health, lifestyle, and price expected to shape soft drinks in Thailand
Sugar tax and shifting lifestyles to drive continued reformulation and premiumisation
Soft drinks will increasingly embrace a diverse distribution landscape
Coca-Cola maintains its lead in soft drinks with personalisation and hydration
Wellness helps CocoMax become a fast-growing force in soft drinks
Enduring importance of traditional channels for impulse purchases
The strategic rise of e-commerce and the imperative for omnichannel adaptation
Retail and foodservice channels drive brand-building
Fountain sales in Thailand
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!