COMPETITIVE LANDSCAPE
Gatorade retains its leadership amid rising competition from Powerade
Fábricas Nacionales de Cerveza SA, the national brand owner of PepsiCo in Uruguay, remained the dominant player in sports drinks in 2025, with its leading brand Gatorade. FNC continues to advertise Gatorade in an effort to attract new consumers and stimulate growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Uruguay?
- To what extent are health considerations impacting consumption of Sports Drinks in Uruguay?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Uruguay?
- Which are the leading brands in Sports Drinks in Uruguay?
- What potential exists for multinational or domestic soft drinks companies to expand in Uruguay?
- How are products distributed in Sports Drinks in Uruguay?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in Uruguay - Category analysis
KEY DATA FINDINGS
Expanding array of consumption occasions and health trend ensure another strong year for sports drinks
Robust growth fuelled by innovation and new consumption occasions
Innovative SueroX drives growth of reduced sugar sports drinks
Health trend and climate change set to support sales
Oral replenishment beverages will widen the consumers base and add new consumption occasions
Premium pricing may limit accessibility to broader audience
Gatorade retains its leadership amid rising competition from Powerade
Small local grocers maintain their lead despite the rapid expansion of modern retailers
Retail e-commerce records dynamic growth
Soft Drinks in Uruguay - Industry Overview
Improved economic environment drives soft drinks growth in 2025
KEY DATA FINDINGS
Residual effects of the water crisis persist
Health and wellness trend boosts consumption of 100% juice
Functional beverages gain traction
Moderate growth expected
Health and wellness trend expected to play an increasingly important role
Impact of climate change
The Coca-Cola Company retains its lead in 2025
Danone remains a dominant force in bottled water
Supermarkets lead, expanding their presence across Uruguay
Retail e-commerce set to experience rapid growth
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
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