PROSPECTS AND OPPORTUNITIES
Functionality and climate trends to sustain growth
Sports drinks are poised for continued dynamic growth during the forecast period, driven by their versatile functionality and the impact of climate change. As the health and wellness movement gains further momentum, an increasing number of consumers are expected to integrate exercise into their lifestyles, driving demand for hydration solutions both before and after physical activity.
Oral replenishment innovations set to diversify consumption occasions
The introduction of oral replenishment beverages such as SueroX has opened up new avenues for growth by expanding the range of consumption occasions beyond traditional athletic use. These products, positioned as functional beverages, are likely to attract consumers seeking hydration in non-sports scenarios, including social settings and post-dancing recovery.
Premium pricing may limit accessibility to broader audiences
Despite the positive outlook for sports drinks, their premium pricing remains a significant barrier to widespread adoption, particularly among lower-income consumers. While Fábricas Nacionales de Cerveza SA has made efforts to broaden the appeal of Gatorade by targeting amateur athletes and general fitness enthusiasts, the higher price point compared to alternatives such as bottled water may limit its reach.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Uruguay?
- To what extent are health considerations impacting consumption of Sports Drinks in Uruguay?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Uruguay?
- Which are the leading brands in Sports Drinks in Uruguay?
- What potential exists for multinational or domestic soft drinks companies to expand in Uruguay?
- How are products distributed in Sports Drinks in Uruguay?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in Uruguay - Category analysis
KEY DATA FINDINGS
Expanding consumption occasions propel sports drink growth
Introduction of SueroX redefines the product area with oral replenishment solutions
Gatorade retains leadership amid rising competition from Powerade
Functionality and climate trends to sustain growth
Oral replenishment innovations set to diversify consumption occasions
Premium pricing may limit accessibility to broader audiences
Soft Drinks in Uruguay - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
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