PROSPECTS AND OPPORTUNITIES
Growing trend for hydration tablets
Sports hydration tablets, such as Nuun, have garnered increasing popularity among higher-income consumers, a trend expected to continue. These products offer a convenient, portable solution for hydration while providing additional functional benefits.
Flavour innovations to sustain consumer interest
To maintain competitiveness, leading brands are expected to continue focusing on flavour innovation, particularly through the introduction of seasonal and exotic options. Local brands such as Nikkos have already experimented with unique combinations like hibiscus-strawberry, grapefruit, and orange-mango, while Electrolit has added maracuyá, strawberry-kiwi, and coconut to its portfolio.
Introduction of larger bottle sizes
While the current market primarily features 600ml and 625ml bottles, there is increasing potential for larger formats. These larger bottles are expected to offer cost savings for consumers, aligning with their desire for value and convenience.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Costa Rica?
- To what extent are health considerations impacting consumption of Sports Drinks in Costa Rica?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Costa Rica?
- Which are the leading brands in Sports Drinks in Costa Rica?
- What potential exists for multinational or domestic soft drinks companies to expand in Costa Rica?
- How are products distributed in Sports Drinks in Costa Rica?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in Costa Rica - Category analysis
KEY DATA FINDINGS
Growing demand for sugar-free and light variants
Traditional sports drinks face intensifying competition
Pharmacies emerging as key distribution channels
Growing trend for hydration tablets
Flavour innovations to sustain consumer interest
Introduction of larger bottle sizes
Soft Drinks in Costa Rica - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
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