PROSPECTS AND OPPORTUNITIES
Future growth will be driven by health consciousness and busy lifestyles
Sports drinks is expected to witness stronger volume growth over the forecast period, with demand underpinned by the rising number of Nigerians involved in exercise and fitness activities, as well as those leading active lifestyles. According to Euromonitor International’s Voice of the Consumer Lifestyles Survey 2023, 68% of Nigerians say that they regularly exercise, giving brands a solid consumer base to tap into.
Consumer base to widen as economy recovers
Given the relatively higher price of sports drinks compared to other soft drinks, an improved economy which drives higher disposable incomes will lift consumer demand. With fitness activities largely undertaken by middle- and upper-income consumers, the expansion of these income groups provides sports drinks brands with a bigger consumer base.
Strong competition expected following the entry of Hydr8 100 and Pocari Sweat
Competition in the sports drinks category is currently quite low in Nigeria and there is opportunity for new entrants with a differentiated brand or product to do well in this highly untapped category. There are opportunities to offer more affordable sports drinks either based on simpler formulations and/ or smaller packages.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Nigeria?
- To what extent are health considerations impacting consumption of Sports Drinks in Nigeria?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Nigeria?
- Which are the leading brands in Sports Drinks in Nigeria?
- What potential exists for multinational or domestic soft drinks companies to expand in Nigeria?
- How are products distributed in Sports Drinks in Nigeria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in Nigeria - Category analysis
KEY DATA FINDINGS
Demand still limited to middle and upper income consumers
Participation in fitness activities boosts demand for sports drinks
7-up Bottling Co Ltd and Otsuka Nigeria launch new brands
Future growth will be driven by health consciousness and busy lifestyles
Consumer base to widen as economy recovers
Strong competition expected following the entry of Hydr8 100 and Pocari Sweat
Soft Drinks in Nigeria - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Nigeria
DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
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