PROSPECTS AND OPPORTUNITIES
Coca-Cola’s mass marketing will hinder the competition’s ability to increase prices during the forecast period
Sports drinks in India is set to see solid but slowing growth rates in both off-trade volume and current value terms in the forecast period. However, sales will remain amongst the lowest in soft drinks.
Growth potential due to rising health consciousness and Fit India
The government believes the country needs to ensure its citizens are fit to ensure its continuous progress. With this objective in mind, the Prime Minister started the Fit India movement in September 2019, a long-term initiative focused on improving the fitness levels of the population.
Forecast period could be an opportune time for the launch of healthier variants
Despite the growth potential for sports drinks due to greater sports activity to ensure health, another aspect to consumers prioritising their health and wellbeing is that they are seeking products with functional benefits and low sugar content. Consequently, the demand for sugary soft drinks, including sports drinks, may be negatively impacted by this trend.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in India?
- To what extent are health considerations impacting consumption of Sports Drinks in India?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in India?
- Which are the leading brands in Sports Drinks in India?
- What potential exists for multinational or domestic soft drinks companies to expand in India?
- How are products distributed in Sports Drinks in India?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in India - Category analysis
KEY DATA FINDINGS
Perception of sports drinks, combined with a lack of reduced sugar alternatives, limits the growth potential
Gatorade holds a commanding share amongst a relatively small number of players
Coca-Cola has explored divergent strategies for sports drinks over the years, and it has settled for a volume over value approach
Coca-Cola’s mass marketing will hinder the competition’s ability to increase prices during the forecast period
Growth potential due to rising health consciousness and Fit India
Forecast period could be an opportune time for the launch of healthier variants
Soft Drinks in India - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in India
Trends
DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Sports Drinks research and analysis database.
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