PROSPECTS AND OPPORTUNITIES
Reduced sugar sports drinks set to perform the best in the forecast period
Sports drinks in Spain is expected to maintain growth throughout the forecast period, with this predominantly driven by developments in the off-trade channel, as brands expand and diversify their offers. Much of this growth will be driven by reduced sugar sports drinks, given that these are gradually becoming more popular, as in the minds of consumers they are perceived as healthier.
Competition with energy drinks and functional bottled water
One of the challenges for sports drinks brands in Spain is for them to distinguish themselves from other drinks which have similar functions. Aside perhaps from Aquarius’s historic position in the Spanish market, particularly in the on-trade channel, brands have to compete with energy drinks, functional bottled water, and even in some cases juice for the same market – namely, those participating in sport and seeking to be healthy.
Evolution of different pack sizes could be one element of future innovation
Often, sports drinks are consumed in small to mid-sized packaging to enable easy on-the-go consumption. However, in the forecast period it is anticipated that some larger pack sizes, for instance, those over 1-litre in size, will be seen, following a similar path to the 1.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Spain?
- To what extent are health considerations impacting consumption of Sports Drinks in Spain?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Spain?
- Which are the leading brands in Sports Drinks in Spain?
- What potential exists for multinational or domestic soft drinks companies to expand in Spain?
- How are products distributed in Sports Drinks in Spain?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in Spain - Category analysis
KEY DATA FINDINGS
Sports drinks performs strongly in 2024
Innovation seen during 2024, boosting sales
Private label not as strong as in other soft drinks categories, whilst the impact of Prime may be short-lived
Reduced sugar sports drinks set to perform the best in the forecast period
Competition with energy drinks and functional bottled water
Evolution of different pack sizes could be one element of future innovation
Soft Drinks in Spain - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Spain
Trends
DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Sports Drinks research and analysis database.
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