Australians are increasingly drawn to nuts for their nutritional benefits and natural qualities, making them a healthier alternative to ultra-processed snacks. Public initiatives have proved to be instrumental in driving awareness of their health positioning, shining a spotlight on both fibre and protein value.

Nuts have become an integral part of Chinese snacking culture due to their nutritional benefits and a shift away from ultra-processed snacks. Brands and retailers have created appealing snack-sized portions to tempt consumers and deliver convenient formats for daily consumption. Affordable choices like peanuts are the most popular options as they have multiple uses in recipes, as well as making an ideal snack.

Nuts remain a healthy staple of the local diet with sales continuing to report strong and stable growth in total volume terms in 2025. Nonetheless, the market faces growing competition from packaged and processed nuts as consumers increasingly favour convenience and indulgent flavoured options. Over the forecast period, players are expected to focus on adding value through origin and provenance claims, with health and wellness claims likely to remain a key driver of demand as consumers look to r

Sales of nuts stagnated in 2025 as gains in the foodservice channel were cancelled out by an ongoing decline in retail volume terms. Rising prices and a declining population have put pressure on retail sales, although the health claims of nuts has ensured they still offer some potential. Foodservice sales continued to benefit from an uptick in tourism and consumers starting to socialise more frequently again, with trends such as acai bowl also adding some growth momentum to the category.

Nuts in Germany registered moderate total volume sales growth in 2024, improving on the very marginal increment posted in 2023. In Germany, nuts are usually perceived as a healthy and appetising snack, but they became increasingly expensive following a hike in unit prices in 2023, amidst strong inflationary pressure. This impacted consumers’ food choices and how they spent their money. Since nuts are often considered a treat, higher prices meant that some consumers, especially those on lower inc

Nuts is set to maintain strong total volume growth in India in 2024, with increases across all channels. Pistachio is expected to see the strongest increase, although this is from a low base, and coconuts will continue see dynamic growth despite already being overwhelmingly dominant within nuts. Coconuts are considered a superfood. Superfoods have been gaining popularity amongst Indian consumers, given they are rich in nutrients and low in calories. Coconuts also have a plethora of health benefi

Nuts recorded healthy volume growth in 2024 in Thailand, despite inflationary pressures and the cost-of-living crisis leading affecting consumers’ purchasing power. Within this context, consumers have been shifting to more affordable nut options, such as peanuts and mixed nuts, along with seeking cost-effective alternatives such as private labels. Indeed, it is noted that modern trade channels such as supermarkets and convenience stores are popular retail outlets for nuts, while e-commerce platf

In 2024, the consumption of nuts in Morocco continued its steady growth, recording a total volume sales increase of 4%. This increase was mainly driven by rising health and wellness awareness among consumers, who were actively looking for ways to add healthier, nutritious options into their diet, including nuts. Beyond their health benefits, nuts are also widely enjoyed as a snack, both at home and in foodservice outlets. Despite the ongoing economic recession, the popularity of major sports eve

In 2024 the performance of nuts remained sluggish in the US, with particular struggles within the retail channel. Displaying a more limited range of everyday use for average consumers, nuts has experienced steady reductions in retail demand. In 2023 and 2024, the retail volume performance did show some improvement from the previous two years of decline, amidst supply chain disruptions and subsequent price growth. However, retail volumes ultimately remained flat to declining at the end of the rev

Sales of nuts saw strong grow in current value and retail volume terms in 2023 and 2024. Demand for nuts is being driven by the increasing focus on healthy eating with nuts being a highly nutritious food and a source of antioxidants, fibre, healthy fats and other nutrients. Nuts also have strong links to heart health, brain and memory health, while there have also been claims that they can support weight loss and help prevent cancer. Foodservice sales of nuts also continued to report strong grow

Vietnam’s nuts market saw positive growth in 2024, including in foodservice channels, as rising numbers of tourists and travellers visited the country. The impact of inflation and a sluggish economy led to changes in people's spending habits, particularly in terms of reducing expenses on dining out. However, there was a noticeable increase in the demand for products that include nuts, driven by a growing awareness of and emphasis on health and wellness. Within the category, peanuts, coconuts and

During a time when South Africans are experiencing high inflationary price increases across fresh food, nuts experienced a price drop in 2024 compared to the previous year due to an oversupply in the local market. South Africa is the leading supplier of macadamia nuts globally and in 2022, production grew by 30% in comparison to the previous year due to increased planting.

Total volume sales of nuts grew in France in 2024. The growing demand for nuts is being supported by the strong health and wellness trend, as nuts are widely perceived to offer a number of health benefits, including supporting the health of the heart, brain, gut, eye and blood vessels, as well as aiding in weight loss and supporting thyroid function. Furthermore, consumers’ efforts to reduce their meat consumption because of concerns about the environment and animal welfare, as well as health, a

Total volume sales of nuts increased in Mexico in 2024. The year saw the improvement of the overall inflation rate, which heavily affected the local and regional economy in 2023, and the normalisation of the tourism industry. In this context, the coconuts subcategory, which was affected by the high costs of transport, saw slight volume growth. In addition, interest in coconuts has been bolstered by the popularisation of coconut water as a hydration method to combat the effects of illnesses such

Nuts saw steady growth in retail volume terms in 2024. The category saw a significant increase in its popularity in Italy during the review period, driven by various factors reflecting changes in consumer tastes and eating habits.

Nuts have emerged as a popular and nutritious snack in Brazil, offering a wide range of health benefits. Packed with essential nutrients, these tiny powerhouses can contribute to a balanced diet and overall wellbeing. One of the primary benefits of consuming nuts is their high protein content. In addition, nuts are rich in healthy fats, such as monounsaturated and polyunsaturated fats, which can help lower cholesterol levels and reduce the risk of heart disease; they are considered by nutritioni

The consistent demand for nuts in the UK indicates stability in 2024, making it one of the most resilient categories in fresh food. The category's strength is particularly evident in the performance of other nuts, which has emerged as the strongest performer in retail volume growth terms, driven by increasing consumer interest in diverse nut varieties such as Brazil nuts. This trend reflects a broader shift towards healthier eating habits and the desire for nutrient-dense, versatile food options