In 2025, nuts in India recorded positive volume growth, led by tree nuts such as almonds, walnuts and pistachios, as Gen Z increasingly embraces these options as everyday functional superfoods rather than festive treats. Strong health-driven demand and rising import dependence kept premium nut prices elevated, reinforcing their aspirational positioning while consumers balanced purchases with more affordable local options like peanuts and coconuts. Looking ahead, sustainability, traceability, and

Nuts in Brazil saw flat volume performance in 2025 as food inflation and weak purchasing power kept the category positioned as discretionary for most households, with many consumers trading down to peanuts or reducing purchases altogether. Import reliance for most tree nuts sustained a high cost base, leaving retail demand exposed to currency and freight volatility, while smaller packs and private label expansion provided only limited support. Within this context, almonds and pistachios outperfo

Vietnamese consumers have become increasingly cost-conscious when purchasing nuts, especially during periods of economic difficulty. There is a noticeable trend towards opting for more affordable, locally produced nuts, which remain widely available and accessible. Imported varieties tend to be more vulnerable to price changes due to tariffs and shifting trade relations, whereas local products are often less affected. Campaigns encouraging support for domestic produce have further bolstered dema

Nuts, especially peanuts (groundnuts) and almonds, remain popular snacks and ingredients in Morocco. Alongside their traditional place as snacks both at home and in foodservice outlets, sales of nuts have also benefited from a growing awareness of the positive role nuts play in a healthy and nutritionally balanced diet. While traditional favourites such as peanuts, almonds and walnuts remain in high demand, more exotic options such as coconuts are struggling to win share due to high prices.

Total volume sales of nuts in Germany continued to increase in 2025, supported by higher awareness of their nutritional benefits and wider use in protein-rich, plant-based diets. Lingering cost-of-living pressures constrained discretionary spending, prompting a shift towards affordable varieties, private label and bulk packs, while demand for specialty nuts softened and organic credentials became less of a priority. Health-focused consumers still treated nuts as a substitute for processed snacks

Nuts recorded strong volume growth in France in 2025, supported by slightly declining prices and broader ranges, although around four-fifths of volume still came from imports. With a sizeable minority of consumers actively seeking local provenance, players such as Compagnie des Amandes, Daco and Les Fadas continued investing to scale French almond supply and build visibility through mainstream retail. Brand activity also shifted toward convenience and transparency, including larger resealable fo

Nuts volume sales in Spain declined slightly in 2025 as consumers increasingly favoured processed formats, which continued to draw demand away from fresh nuts through longer shelf life and stronger fit with snacking occasions. Pistachios recorded the strongest momentum, supported by expanding domestic cultivation and rising presence in foodservice linked to tourism. Local provenance gained further relevance, encouraging initiatives that strengthened Spanish sourcing and grower partnerships. Priv

Nut volume sales increased in Mexico in 2025 as consumers continued to treat nuts as nutrient-dense snacks aligned with plant-based and wellness priorities. Almonds led growth on versatility across snacking and home cooking, while pistachios sustained premium momentum and coconuts remained steady, supported by tourism-linked consumption. Economic caution kept purchasing price-led, strengthening private label and smaller pack sizes, while climate volatility contributed to supply pressure and pric

Robust volume growth for nuts persisted in Italy in 2025, even as higher import costs and supply disruption pushed retail prices up. Walnuts led growth, supported by strong wellness associations and increasing preference for convenient shelled formats for everyday snacking. Foodservice and institutional uptake also strengthened, with pistachios benefiting from premium positioning and wider use in desserts, while domestic supply constraints sustained reliance on imports. Over the forecast period,

Nuts is seeing growth driven by the increasing awareness of the health benefits provided by such products amongst ever more health conscious consumers. Consumers are increasingly looking for plant-based sources of protein, and are also becoming increasingly aware of other benefits provided by nuts, such as dietary fibre and unsaturated fats. However, coconuts has suffered from a depleted local supply due to drought and pest infestation.

Nuts recorded robust volume growth in Poland in 2025, supported by sustained demand for natural, nutrient-dense snacks as consumers continue to limit ultra-processed food intake. Softer unit price growth after the 2023 spike also improved affordability, while wider private label ranges helped keep nuts accessible for everyday purchases. Other nuts was the most dynamic subcategory, with walnuts also performing well, reflecting their strong health positioning and frequent use in home baking and me

Total volume sales of nuts in the US dropped marginally in 2025, although there were divergences in performance among categories and channels. The overall decrease was due to the fall in retail volume sales, which occurred despite production improvements for some types, indicating a demand problem rather than supply constraints. Retail current value sales only saw a small increase, showing limited pricing power as consumers treated nuts as discretionary purchases they could skip when prices rose

Sales of nuts remained on a steady growth path in 2025 backed by their healthy and nutritious image and more stable prices. Exemption from the government’s HFSS legislation has given the category an advantage, while growing awareness of the health benefits of consuming nuts is also benefiting sales. The combination of their affordability, healthy profile, and versatility should ensure that nuts continue to grow in popularity over the forecast period.

Australians are increasingly drawn to nuts for their nutritional benefits and natural qualities, making them a healthier alternative to ultra-processed snacks. Public initiatives have proved to be instrumental in driving awareness of their health positioning, shining a spotlight on both fibre and protein value.

Nuts have become an integral part of Chinese snacking culture due to their nutritional benefits and a shift away from ultra-processed snacks. Brands and retailers have created appealing snack-sized portions to tempt consumers and deliver convenient formats for daily consumption. Affordable choices like peanuts are the most popular options as they have multiple uses in recipes, as well as making an ideal snack.

Nuts remain a healthy staple of the local diet with sales continuing to report strong and stable growth in total volume terms in 2025. Nonetheless, the market faces growing competition from packaged and processed nuts as consumers increasingly favour convenience and indulgent flavoured options. Over the forecast period, players are expected to focus on adding value through origin and provenance claims, with health and wellness claims likely to remain a key driver of demand as consumers look to r

Sales of nuts stagnated in 2025 as gains in the foodservice channel were cancelled out by an ongoing decline in retail volume terms. Rising prices and a declining population have put pressure on retail sales, although the health claims of nuts has ensured they still offer some potential. Foodservice sales continued to benefit from an uptick in tourism and consumers starting to socialise more frequently again, with trends such as acai bowl also adding some growth momentum to the category.

During a time when South Africans are experiencing high inflationary price increases across fresh food, nuts experienced a price drop in 2024 compared to the previous year due to an oversupply in the local market. South Africa is the leading supplier of macadamia nuts globally and in 2022, production grew by 30% in comparison to the previous year due to increased planting.