Nuts, especially peanuts (groundnuts) and almonds, remain popular snacks and ingredients in Morocco. Alongside their traditional place as snacks both at home and in foodservice outlets, sales of nuts have also benefited from a growing awareness of the positive role nuts play in a healthy and nutritionally balanced diet. While traditional favourites such as peanuts, almonds and walnuts remain in high demand, more exotic options such as coconuts are struggling to win share due to high prices.
Nuts
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Total volume sales of nuts in Germany continued to increase in 2025, supported by higher awareness of their nutritional benefits and wider use in protein-rich, plant-based diets. Lingering cost-of-living pressures constrained discretionary spending, prompting a shift towards affordable varieties, private label and bulk packs, while demand for specialty nuts softened and organic credentials became less of a priority. Health-focused consumers still treated nuts as a substitute for processed snacks
Nuts recorded strong volume growth in France in 2025, supported by slightly declining prices and broader ranges, although around four-fifths of volume still came from imports. With a sizeable minority of consumers actively seeking local provenance, players such as Compagnie des Amandes, Daco and Les Fadas continued investing to scale French almond supply and build visibility through mainstream retail. Brand activity also shifted toward convenience and transparency, including larger resealable fo
Nuts volume sales in Spain declined slightly in 2025 as consumers increasingly favoured processed formats, which continued to draw demand away from fresh nuts through longer shelf life and stronger fit with snacking occasions. Pistachios recorded the strongest momentum, supported by expanding domestic cultivation and rising presence in foodservice linked to tourism. Local provenance gained further relevance, encouraging initiatives that strengthened Spanish sourcing and grower partnerships. Priv
Nut volume sales increased in Mexico in 2025 as consumers continued to treat nuts as nutrient-dense snacks aligned with plant-based and wellness priorities. Almonds led growth on versatility across snacking and home cooking, while pistachios sustained premium momentum and coconuts remained steady, supported by tourism-linked consumption. Economic caution kept purchasing price-led, strengthening private label and smaller pack sizes, while climate volatility contributed to supply pressure and pric
Robust volume growth for nuts persisted in Italy in 2025, even as higher import costs and supply disruption pushed retail prices up. Walnuts led growth, supported by strong wellness associations and increasing preference for convenient shelled formats for everyday snacking. Foodservice and institutional uptake also strengthened, with pistachios benefiting from premium positioning and wider use in desserts, while domestic supply constraints sustained reliance on imports. Over the forecast period,
Nuts is seeing growth driven by the increasing awareness of the health benefits provided by such products amongst ever more health conscious consumers. Consumers are increasingly looking for plant-based sources of protein, and are also becoming increasingly aware of other benefits provided by nuts, such as dietary fibre and unsaturated fats. However, coconuts has suffered from a depleted local supply due to drought and pest infestation.
Nuts recorded robust volume growth in Poland in 2025, supported by sustained demand for natural, nutrient-dense snacks as consumers continue to limit ultra-processed food intake. Softer unit price growth after the 2023 spike also improved affordability, while wider private label ranges helped keep nuts accessible for everyday purchases. Other nuts was the most dynamic subcategory, with walnuts also performing well, reflecting their strong health positioning and frequent use in home baking and me
Total volume sales of nuts in the US dropped marginally in 2025, although there were divergences in performance among categories and channels. The overall decrease was due to the fall in retail volume sales, which occurred despite production improvements for some types, indicating a demand problem rather than supply constraints. Retail current value sales only saw a small increase, showing limited pricing power as consumers treated nuts as discretionary purchases they could skip when prices rose
Sales of nuts remained on a steady growth path in 2025 backed by their healthy and nutritious image and more stable prices. Exemption from the government’s HFSS legislation has given the category an advantage, while growing awareness of the health benefits of consuming nuts is also benefiting sales. The combination of their affordability, healthy profile, and versatility should ensure that nuts continue to grow in popularity over the forecast period.
Australians are increasingly drawn to nuts for their nutritional benefits and natural qualities, making them a healthier alternative to ultra-processed snacks. Public initiatives have proved to be instrumental in driving awareness of their health positioning, shining a spotlight on both fibre and protein value.
Nuts have become an integral part of Chinese snacking culture due to their nutritional benefits and a shift away from ultra-processed snacks. Brands and retailers have created appealing snack-sized portions to tempt consumers and deliver convenient formats for daily consumption. Affordable choices like peanuts are the most popular options as they have multiple uses in recipes, as well as making an ideal snack.
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Nuts remain a healthy staple of the local diet with sales continuing to report strong and stable growth in total volume terms in 2025. Nonetheless, the market faces growing competition from packaged and processed nuts as consumers increasingly favour convenience and indulgent flavoured options. Over the forecast period, players are expected to focus on adding value through origin and provenance claims, with health and wellness claims likely to remain a key driver of demand as consumers look to r
Sales of nuts stagnated in 2025 as gains in the foodservice channel were cancelled out by an ongoing decline in retail volume terms. Rising prices and a declining population have put pressure on retail sales, although the health claims of nuts has ensured they still offer some potential. Foodservice sales continued to benefit from an uptick in tourism and consumers starting to socialise more frequently again, with trends such as acai bowl also adding some growth momentum to the category.
Nuts is set to maintain strong total volume growth in India in 2024, with increases across all channels. Pistachio is expected to see the strongest increase, although this is from a low base, and coconuts will continue see dynamic growth despite already being overwhelmingly dominant within nuts. Coconuts are considered a superfood. Superfoods have been gaining popularity amongst Indian consumers, given they are rich in nutrients and low in calories. Coconuts also have a plethora of health benefi
Vietnam’s nuts market saw positive growth in 2024, including in foodservice channels, as rising numbers of tourists and travellers visited the country. The impact of inflation and a sluggish economy led to changes in people's spending habits, particularly in terms of reducing expenses on dining out. However, there was a noticeable increase in the demand for products that include nuts, driven by a growing awareness of and emphasis on health and wellness. Within the category, peanuts, coconuts and
During a time when South Africans are experiencing high inflationary price increases across fresh food, nuts experienced a price drop in 2024 compared to the previous year due to an oversupply in the local market. South Africa is the leading supplier of macadamia nuts globally and in 2022, production grew by 30% in comparison to the previous year due to increased planting.
Nuts have emerged as a popular and nutritious snack in Brazil, offering a wide range of health benefits. Packed with essential nutrients, these tiny powerhouses can contribute to a balanced diet and overall wellbeing. One of the primary benefits of consuming nuts is their high protein content. In addition, nuts are rich in healthy fats, such as monounsaturated and polyunsaturated fats, which can help lower cholesterol levels and reduce the risk of heart disease; they are considered by nutritioni
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