Nuts showed a steady performance in 2025, supported by their reputation as a healthy and convenient snack. Peanuts remained the dominant and fastest-growing category due to their affordability, strong local production and nutritional value, making them a staple choice for price-sensitive consumers. While production of higher-value nuts like macadamias has increased, improving availability, their higher prices continue to limit widespread adoption. At the same time, nuts face growing competition
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Overview:
Understand the latest market trends and future growth opportunities for the Nuts industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nuts industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nuts in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nuts in South Africa?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Nuts sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Nuts in South Africa - Category analysis
KEY DATA FINDINGS
Growth supported by nuts’ reputation as a healthy and convenient snack
Demand underpinned by growing health awareness
Cost considerations continue to shape consumer choices
Mounting pressure from alternative snacks and affordability constraints
Fresh Food in South Africa - Industry Overview
Growth increasingly constrained by acute supply-side pressures
KEY DATA FINDINGS
Affordability and heightened health awareness influence consumers’ choices
Increasingly polarised market
Modest growth, with several challenges remaining prevalent
Home cooking will continue to underpin demand for fresh food
Supermarkets lead, offering broad assortments, competitive pricing and convenience
Flexibility, convenience and familiarity support small local grocers’ strong footfall
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Nuts
- Almonds
- Coconuts
- Peanuts (Groundnuts)
- Pistachio
- Walnuts
- Other Nuts
Nuts
This includes unpackaged and packaged single variant raw unprocessed nuts, whether in shell or deshelled. Nuts is the aggregation of almonds, coconuts, peanuts (or groundnuts), pistachio, walnuts and other nuts. All nuts that are further processed through for example roasting or flavouring or mixed with dried fruit, as well as mixes of different kinds of nuts are excluded whether packaged or unpackaged. Note that nuts used for flavouring beverages and the extraction of oil or fat are excluded from the channels covered, as are chewing/stimulant nuts: areca/betel nuts, kola nuts, illipe nuts, karate nuts, coconuts, tung nuts, oil palm nuts, etc.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nuts research and analysis database.
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