Nuts, especially peanuts (groundnuts) and almonds, remain popular snacks and ingredients in Morocco. Alongside their traditional place as snacks both at home and in foodservice outlets, sales of nuts have also benefited from a growing awareness of the positive role nuts play in a healthy and nutritionally balanced diet. While traditional favourites such as peanuts, almonds and walnuts remain in high demand, more exotic options such as coconuts are struggling to win share due to high prices.
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Overview:
Understand the latest market trends and future growth opportunities for the Nuts industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nuts industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nuts in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nuts in Morocco?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Nuts sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Nuts in Morocco - Category analysis
KEY DATA FINDINGS
Sales of nuts continue to enjoy strong growth in 2025
Nuts in high demand as a healthy and affordable snack
Peanuts remain the primary choice of nuts
Nuts set to benefit from their healthy profile
Price likely to remain a key determining factor in the choice of nuts
Fresh Food in Morocco - Industry Overview
Fresh food sales rise in 2025 despite economic headwinds
KEY DATA FINDINGS
Food prices rise as Morocco sees a drop in the local production of fresh foods
Affordability has a big impact on the fresh food market
Sales of nuts and pulses report robust growth
Sales of fresh food set to rise over the forecast period despite economic challenges
Focus on healthy eating should benefit some fresh food categories
Morocco’s organic fresh food market positioned for expansion
Small local grocers remain key to sales of fresh food in Morocco
Supermarkets and discounters investing in expansion plans
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Nuts
- Almonds
- Coconuts
- Peanuts (Groundnuts)
- Pistachio
- Walnuts
- Other Nuts
Nuts
This includes unpackaged and packaged single variant raw unprocessed nuts, whether in shell or deshelled. Nuts is the aggregation of almonds, coconuts, peanuts (or groundnuts), pistachio, walnuts and other nuts. All nuts that are further processed through for example roasting or flavouring or mixed with dried fruit, as well as mixes of different kinds of nuts are excluded whether packaged or unpackaged. Note that nuts used for flavouring beverages and the extraction of oil or fat are excluded from the channels covered, as are chewing/stimulant nuts: areca/betel nuts, kola nuts, illipe nuts, karate nuts, coconuts, tung nuts, oil palm nuts, etc.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
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This report originates from Passport, our Nuts research and analysis database.
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