PROSPECTS AND OPPORTUNITIES
Energy drinks and functional bottled water challenge sales of sports drinks over the forecast period
There will be a growing share of sports drinks being sold in metal cans, which are convenient for on-the-go consumption and those leading fast paced lifestyles..
Brands could invest in clear retail positioning to boost instore sales of sports drinks
The lack of clear positioning for sports drinks in both offline and online retail many hinder the category's growth and broader acceptance over the forecast period. In many stores, sports drinks are often placed together with other beverages, like energy or soft drinks, without a distinct identity highlighting their specific benefits.
The rising demand for functional beverages will support sales of sports drinks
The increasing demand for high-functional beverages is driven by the fast pace of modern life, where consumers emphasise physical fitness, wellness, and overall health. As lifestyles become more active, there is a growing desire for products that offer tangible benefits, such as hydration, energy, and enhanced physical performance.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Ukraine?
- To what extent are health considerations impacting consumption of Sports Drinks in Ukraine?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Ukraine?
- Which are the leading brands in Sports Drinks in Ukraine?
- What potential exists for multinational or domestic soft drinks companies to expand in Ukraine?
- How are products distributed in Sports Drinks in Ukraine?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in Ukraine - Category analysis
KEY DATA FINDINGS
The recovery for sport drinks is challenged by a lack of outdoor sporting events
Demand for isotonic drinks surge as consumers appreciate the health benefits
SV-Dnipro TOV retains its strong lead, investing in promotion for 4Move
Energy drinks and functional bottled water challenge sales of sports drinks over the forecast period
Brands could invest in clear retail positioning to boost instore sales of sports drinks
The rising demand for functional beverages will support sales of sports drinks
Soft Drinks in Ukraine - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Ukraine
DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
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