The sportswear market in Romania experienced significant growth in 2025, driven by increasing consumer adoption of active lifestyles and the rising popularity of e-commerce. Retail value sales of sportswear in Romania reached RON4.2 billion in 2025, representing 10% growth from 2024. This growth is expected to continue, with a forecast CAGR of 7% over the period to 2030. The market is becoming increasingly polarised, with consumers migrating towards low-cost retailers and more affluent consumers

The sportswear market in Norway demonstrated resilience in 2025, with a 3% value growth rate, driven primarily by the enduring popularity of running and outdoor lifestyles among younger consumers. The running trend sustained demand for advanced footwear and related apparel, with sports footwear seeing a 6% growth rate in 2025. Sustainability is becoming increasingly important, with brands like Helly Hansen and Norrøna prioritising eco-friendly practices, such as using recycled materials and redu

Sportswear in Nigeria demonstrated dynamic retail current value growth in 2025, driven by local brands that infused local styles with sustainable production practices and offered inclusive sizes. This trend, combined with rising health consciousness and increased participation in sport and exercise among consumers, contributed to the positive performance of sportswear. Global brand adidas strengthened its leading position through the opening of a mega store in Lekki, Lagos, whilst emerging brand

Sportswear in Canada grew by 5% in 2025, with high demand buoyed by easing macroeconomic pressures and the continued casualisation trend. The market is expected to continue growing, driven by the adoption of AI technologies to enhance personalisation and convenience in shopping, and sustainability, which is influencing consumer choices. To succeed, brands should focus on sustainable practices, leveraging technology to enhance customer experience, and delivering authentic and engaging products th

Sportswear in South Africa experienced healthy growth in 2025, driven by rising health and wellness awareness, the increased adoption of active lifestyles, and a growing middle class with higher disposable incomes. In 2025, sportswear recorded a value of ZAR60 billion, and is expected to achieve ZAR89 billion by 2030. Sportswear is moderately concentrated, with the top companies of adidas and Nike being the only names to hold double-digit shares, with the remainder of the category fragmented. Ho

Sportswear in Italy performed positively in 2025, with retail value sales increasing by 2% in current terms. This was supported by a growing focus on fitness and wellbeing, as well as the rising demand for athleisure wear. Players continued to focus on sponsorship and collaboration to increase brand awareness. With sportswear projected to record a 2% current value CAGR to reach EUR8.3 billion by 2030, companies that invest in ecofriendly materials and adopt advanced digital technologies will be

The sportswear market in Saudi Arabia experienced growth in 2025, driven by a combination of economic, cultural, and technological factors. Disposable income rose to SAR2139.7 billion, supporting consumer purchasing power and spending on apparel and footwear. The market was characterised by a mix of global players and local brands, with adidas Group and Nike Inc holding a significant value share. The growth of sportswear is driven by the demand for versatile and performance-driven designs. Digit

Sportswear in Hungary performed positively in 2025, driven by technological innovation and AI, which enabled brands to offer personalised shopping experiences and improved product functionality. Categories were also driven by the increasing demand for high-performance and eco-friendly products. Market polarisation was a significant trend, creating a clear split between value-conscious

The sportswear market in Spain recorded sales of EUR6.3 billion in 2025, representing 3% growth from the previous year in current terms, driven by consumers seeking affordable trends and healthier lifestyles. Despite economic challenges, the market benefited from a growing awareness of health among Spaniards, with 48% of the population older than 15 practising sports regularly, according to a survey carried out by Spanish Government. The market is seeing continued demand for sportswear, particul

Austria’s sportswear market demonstrated resilience in 2025, growing at a rate of 4% to reach a total value of EUR1.1 billion, despite economic uncertainty. This growth was attributed to consumers’ prioritisation of value and sustainability as well as the versatility of sportswear as casual wear. The market is expected to continue growing, driven by the increasing popularity of athleisure wear and conscious consumption. With a forecast period current value CAGR of 4% to reach sales of EUR1.3 bil

Sportswear in the Netherlands demonstrated robust growth in 2025, with a 6% increase in value sales to reach EUR3.0 billion, aligning with the broader Western European trend. The growth is underpinned by consumers' enduring interest in sports and fitness, as well as their preference for comfort. The market's attractiveness is further enhanced by the significant role of e-commerce, which accounted for 43% value share of distribution, and the ongoing innovation in sportswear technology.

The sportswear market in Turkey demonstrated significant growth in 2025, with a 37% increase in market size to TRY160 billion, driven by the rising demand for athleisure wear and health-conscious behaviour among consumers. This growth is expected to continue, with a forecast CAGR of 19% to reach TRY380 billion by 2030. The market’s attractiveness is enhanced by the increasing popularity of e-commerce and digital platforms, which have expanded market access for sportswear brands. To succeed in th

The sportswear market in Greece experienced modest current value growth in 2025, with a 3% increase in value to EUR956 million, compared to significant 15% growth in 2022. This slowdown is set against the backdrop of Western Europe's influence, where global brands maintain a strong presence. Despite this modest growth, the market remains attractive due to its potential for digital transformation and sustainability-driven growth. Demand continues to be supported by the athleisure trend. To succee

Sportswear in Chile achieved double-digit growth in 2025, outpacing the other apparel and footwear categories, driven by internationally recognised brands and a rising demand for premium and sustainable products. This growth was further supported by the increasing popularity of outdoor activities and the incorporation of sportswear into daily fashion. The market is characterised by a strong presence of international brands, with adidas and Nike holding significant market shares. The trend toward

Sportswear in Hong Kong, China demonstrated resilience in 2025, with strong retail current value growth, driven by a combination of tourist spending and local demand. This growth is set against a backdrop of deepening polarisation, where consumers are increasingly split between premium technical brands and value-driven options. The market's attractiveness is underscored by a projected 7% retail current value CAGR over the forecast period to reach HKD31,945 million in 2030, driven by the health a

Sportswear in Israel continued to demonstrate resilience in 2025, with retail value sales rising by 4% to reach ILS7.4 billion, despite ongoing geopolitical uncertainty, higher taxes, and supply chain disruption. The category benefited from its position at the intersection of functionality, comfort, and lifestyle relevance, as Israeli consumers increasingly prioritised versatile clothing suited to both everyday wear and physical activity.

The sportswear market in Egypt experienced retail value growth of 19% in 2025, reaching EGP27.6 billion. This growth was driven by a combination of economic factors, consumer behaviour, and technological advancements. Sports and non-sports apparel remained the largest subcategory, with a value of EGP117 billion and a growth rate of 12%. The market is expected to continue growing, driven by increasing health consciousness, government initiatives to promote outdoor activities, and the expansion of

The Malaysian sportswear market demonstrated robust growth in 2025, driven by rising disposable income and shifting consumer preferences towards wellness and active lifestyles. With a market size of MYR10.0 billion and a growth rate of 8%, the market is attractive due to its potential for continued expansion. Supported by the introduction of sustainability regulations and circular economy policies, sustainability was a key trend shaping the market in Malaysia, with innovation driven by brands in

Apparel accessories in Thailand demonstrated resilience in 2025, with a 4% growth driven by tourism and shifting fashion trends. This growth, which was stronger than the regional average, is expected to accelerate, with a forecast CAGR of 7% by 2030. The market's attractiveness is enhanced by its moderate concentration, allowing for opportunities for both established brands and new entrants. Digital innovation is crucial, with social media platforms driving growth and real sales.

Sportswear in Portugal demonstrated retail current value growth of 2% in 2025, to reach EUR1,377 million. This growth was driven by consumer lifestyles shifting towards greater informality and comfort, with the rise of athleisure apparel and footwear exemplifying this transition. The category is characterised by collaborations between fast fashion brands and established sportswear players, technological innovation, and a growing e-commerce channel. With a forecast retail current value CAGR of 4%

The sportswear market in Singapore demonstrated strong growth in 2025, with an 8% increase in total retail value to SGD1.4 billion, driven by consumer demand for performance-driven apparel and rising health and fitness awareness—despite a slowdown in the economy. This growth rate is comparable to other countries in the Asia Pacific region, indicating a strong regional trend towards health and wellness. The market's attractiveness is further underscored by its forecast growth, with total retail R

In 2025, sportswear in Argentina demonstrated relative resilience compared to other apparel categories, despite the country facing a recession, with sports apparel significantly outperforming non-sports apparel. Major brands like adidas, Puma or Nike are expanding their product portfolios and using celebrity endorsements to attract younger consumers.

Sportswear in Vietnam has demonstrated resilience in recent years, driven by mega sales and innovative products featuring advanced technology. This growth is expected to continue, fuelled by increasing demand for comfortable and versatile clothing, the activewear trend, and the expansion of e-commerce platforms. The market is attractive due to its potential for further growth, particularly in online channels and sustainable products. To succeed, brands should focus on developing multipurpose and

The sportswear market in the United Arab Emirates demonstrated robust growth in 2025, driven by rising participation in sports and fitness activities and the enduring popularity of athleisure and swimwear. The market is characterised by market polarisation, with consumers increasingly turning to either premium and designer brands or low-cost and fast fashion alternatives. To succeed, brands must adapt to local preferences and needs, invest in community engagement, and focus on sustainability. Of